Lifecycle CRM Manager, Braze

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Oversee the entire lifecycle of acquisition and retention campaigns, from strategic planning to post-send analysis.

• Conduct audience segmentation, design flows, provide creative direction, schedule campaigns, and generate reports.

• Take ownership of and update the customer journey map for the relevant category.

• Create and implement A/B testing programs for ongoing triggered campaigns.

• Convert testing insights into recommendations for enhancing engagement and optimizing revenue.

• Guarantee campaign quality assurance, testing, and error prevention across various channels and email clients.

• Collaborate with marketing colleagues across different business categories to exchange insights and identify cross-vertical opportunities.

• Present campaign outcomes, testing suggestions, and strategic initiatives to stakeholders and leadership.

⛳️ Requirements

• Bachelor’s degree (or equivalent professional experience).

• Over 5 years of experience in lifecycle marketing, email marketing, or customer communication programs.

• Proficient in marketing automation platforms such as Braze, Iterable, Marketo, or similar tools.

• Proven ability in campaign management, data analysis, and problem-solving within a metrics-driven environment.

• Experience in designing and managing testing roadmaps that include clear hypotheses and success metrics.

• Strong knowledge of HTML and CSS.

• Understanding of email client behavior and rendering.

• Excellent organizational skills and attention to detail.

• Capability to handle multiple projects simultaneously.

• Ability to communicate marketing strategy and ROI to both technical and non-technical audiences.

• Preferred: experience in healthcare, wellness, or consumer packaged goods sectors.

• Preferred: familiarity with FDA or HIPAA regulations.

• Preferred: experience in developing customer programs within regulated or compliance-heavy industries.

🏝️ Benefits

• Flexible hours, with meetings scheduled in EST.

• Option to work from any location of your choice.

• Enjoy a fun and casual work environment.

• Participate in employee engagement activities and virtual gatherings.

• Be part of a diverse, global team.