Lead Web Developer, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the web development strategy for all legal brands, encompassing platforms, CMS, hosting, templates, and decisions regarding build vs. buy.

• Spearhead migrations when current tools fail to meet requirements.

• Establish and document standards for coding, performance, quality assurance, and tracking.

• Evaluate the work of contractors, agencies, and prospective hires; provide mentorship to developers.

• Convert business objectives into web strategies, prioritize projects, and report on conversion rates and site performance.

• Create high-converting landing pages using Unbounce and custom HTML/CSS/JavaScript.

• Design and maintain WordPress custom-theme websites, including pages, templates, and features.

• Develop and test A/B variants in collaboration with media buyers.

• Enhance mobile performance, images, scripts, fonts, and third-party tags to achieve Core Web Vitals benchmarks.

• Implement Google Tag Manager, pixel tracking, server-side conversion events, and attribution parameters.

• Transform Figma files, mockups, and briefs into polished, responsive, and accessible web pages.

• Create reusable templates and component libraries.

• Utilize AI tools like Claude Code to streamline development processes and set team usage standards.

• Report directly to the Director of Marketing.

⛳️ Requirements

• A minimum of 6 years of experience in building production websites and landing pages.

• At least 2 years in a lead or senior role.

• A portfolio showcasing live work.

• Proficiency in HTML, CSS, and vanilla JavaScript.

• Capability to create polished, responsive pages without relying on a framework.

• Strong visual design sensibility.

• Experience in establishing technical direction, selecting platforms, drafting standards, or leading site migrations.

• Background in reviewing code from developers and enhancing work from teams, contractors, or agencies.

• Familiarity with landing page platforms such as Unbounce, Instapage, Webflow, or similar.

• Experience in WordPress theme development, including PHP templates, custom fields, and hooks.

• Mobile-first development experience and knowledge of Lighthouse and Core Web Vitals.

• Proficient in Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and GA4.

• Experience in building and debugging forms, including validation, hidden fields, spam prevention, and third-party integrations.

• Expertise in conversion rate optimization and A/B testing.

• Strong Git practices with experience in establishing deployment, quality assurance, and release workflows.

• Ability to transform a brief into a live page within one or two days.

• Excellent communication skills with media buyers, designers, attorneys, intake teams, and firm leadership.

🏝️ Benefits

• Benefits are included with the compensation package (specific benefits not listed).