Lead Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning, messaging, and marketing strategy for designated cybersecurity products.

• Spearhead a complete relaunch initiative, encompassing an updated narrative, campaign strategy, and execution timeline.

• Evaluate the competitive landscape, buyer personas, and market dynamics.

• Collaborate with product and engineering teams to convert technical capabilities into market-relevant messaging.

• Create sales enablement materials and maintain close contact with the field to gauge the effectiveness of messaging.

• Guide and instruct the content team regarding creative requirements that support the go-to-market strategy.

• Cultivate a comprehensive understanding of how government and DoD buyers assess, procure, and integrate new technologies.

⛳️ Requirements

• Over 6 years of experience in product marketing.

• Proven history of managing go-to-market strategies for specific products.

• Experience in designing channel enablement programs tailored for government resellers.

• Background in training partner field representatives.

• Capability to convert complex technical and compliance requirements into effective co-selling materials.

• Strong writing and strategic skills.

• Operational proficiency to execute a launch from start to finish.

• Ability to work independently as both a strategic and tactical leader of a product line.

• Familiarity with data security or cybersecurity is preferred.

• An active security clearance is not mandatory but can be advantageous.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life and disability insurance.

• Retirement benefits.

• Paid leave.

• Tuition assistance.

• Opportunities for professional development.