Lead Product Manager, Marketplace AdTech

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of the strategy and roadmap for the provider platform, evolving it from an MVP to a fully-fledged, self-service commercial product.

• Establish the provider profile as the definitive system of record for a provider’s presence, encompassing claiming and verification, practices and providers, services and pricing, along with ongoing data maintenance.

• Create the provider promotion product from the ground up, which includes campaign creation, placements, budgets, pricing models, reporting, and billing, progressing from display to monetization.

• Collaborate with Legal and Compliance to define advertiser and placement policies.

• Establish marketplace health metrics that reflect both supply and demand.

• Spearhead provider acquisition and activation efforts in collaboration with Provider Strategy and Marketing.

• Work alongside Member Product, Search, Data, and Engineering teams to integrate provider profile, pricing, and advertising data into the member app experience.

• Make informed decisions regarding build vs. buy for ad serving, billing, identity verification, and data vendors.

• Navigate HIPAA regulations, advertising, and price transparency requirements, translating them into actionable build requirements.

• Compose detailed PRDs and sequence an interdependent roadmap alongside Engineering, Design, and executive stakeholders.

• Lead a cross-functional team and contribute to the growth of the product department.

⛳️ Requirements

• Candidates must reside in California, Washington, or Oregon to be considered.

• This role is not eligible for visa sponsorship or transfers.

• A minimum of 8 years of product management experience, including leadership of products or other product managers.

• Strong preference for experience in owning a two-sided marketplace or a business-facing platform, with direct involvement in seller or supplier onboarding, as well as profile or listing products and discovery.

• Preferred experience in developing advertising or monetization products such as self-service campaign tools, sponsored listings, billing, and measurement.

• Nice to have experience in healthcare, health insurance, or any other regulated domain; equally open to strong marketplace product managers from other complex fields.

• Proven track record of taking a product from MVP to commercial-grade, including self-service experiences, billing, and support systems.

• A flywheel mindset: capability to articulate how each side of a marketplace influences the other, and to define metrics that demonstrate this dynamic.

• Demonstrated ability to establish marketplace metrics and conduct experiments.

• Strong design sense and user experience understanding for data-intensive, business-facing workflows.

• Proficient in SQL for independent data analysis.

• Experience collaborating with engineering on build vs. buy vs. integrate decisions, including vendor assessments.

• Ability to manage multiple interdependent workstreams and effectively communicate sequencing trade-offs to engineering, operations, and executive stakeholders.

• Experience in a startup or 0-to-1 building environment is a significant advantage.

• Bachelor’s or Master’s degree in a relevant field, or equivalent practical experience.

🏝️ Benefits

• Competitive salary.

• Bonus opportunities.

• Equity package.

• Comprehensive Medical, Dental, and Vision benefits.

• A 401k retirement plan.

• Paid vacation and company holidays.

• Opportunity to make a significant impact at a rapidly growing, mission-driven company that is transforming healthcare in the U.S.