Lead Data Analyst

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Act as a strategic consultant on measurement strategies and convert data into innovative cross-channel frameworks.

• Collaborate directly with clients to design, execute, and enhance marketing and data analytics programs.

• Lead projects that involve the integration of multi-channel data and the development of insights frameworks.

• Transform analytics into business results across various industry sectors.

• Co-develop marketing analytics strategies that support personalization, attribution, and media-mix optimization.

• Convert complex customer behavior data into scalable frameworks for future marketing advancements.

• Spearhead cross-functional analytics initiatives and enterprise-wide insights projects.

• Represent analytics expertise in developing insights, client consultations, strategic planning, and solution design.

• Provide thought leadership and mentor peers in advanced analytics methodologies.

• Design and manage strategic marketing-science initiatives, including testing frameworks, predictive modeling, and audience-performance measurement.

• Oversee projects and supervise the work of junior analysts.

• Collaborate with teams in Marketing Technologies/IT, Account Management, and data engineering.

⛳️ Requirements

• Bachelor’s degree in a quantitative field (minimum).

• Graduate degree is preferred.

• A minimum of 9 years of experience in advanced marketing or product analytics roles.

• Experience in retail, financial services, automotive, or CPG industries is strongly preferred.

• Proficient in Python and/or R.

• Strong SQL skills; capable of reading data models, writing efficient queries, and independently extracting data.

• Solid foundation in probability theory, linear regression, logistic regression, and multinomial regression.

• Ability to create custom models using contemporary machine-learning ensembling techniques and software.

• Experience in building customer and/or store segmentation models.

• Preferably has forecasting experience and the ability to construct custom ARIMAX models.

• Experience with Marketing Mix and Multi-Touch Attribution is strongly preferred.

• Causal analysis experience is highly desirable.

• Foundational knowledge of attitudinal research and segmentation methods.

• Comfortable utilizing generative AI for code development, research, methodology summaries, and client-facing presentations.

• Excellent communication and storytelling abilities.

• Comfortable presenting to executive-level clients.

• Consultative selling skills.

• Strong active listening and documentation capabilities.

• Ability to lead projects and oversee junior analysts.

• Skill in building relationships with Marketing Technologies/IT and Account Management.

• Capability to independently develop solutions with minimal supervision.

• Experience with modern cloud database platforms like Snowflake, AWS, Databricks, or Microsoft Fabric.

• Familiarity with Azure DevOps, Git, or similar version-control systems.

• Basic data engineering skills and ability to collaborate with data engineers on production processes.

• Experience with Google Analytics and BigQuery.

• Familiarity with Tableau, Power BI, SiSense, or other business intelligence and visualization tools.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Paid time off.

• Disability insurance.

• 401(k) plan with company match.

• Life insurance.

• Optional supplemental insurance coverages.

• Parental leave.

• Adoption assistance.

• Tuition assistance.

• Employer/partner discounts.

• Potential participation in bonus, commission, or incentive programs.