Lead Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Define Kindred's voice and take ownership of the messaging across all touchpoints.

• Create copy for both paid and owned channels, which includes lifecycle, social media, and in-product content.

• Develop narrative frameworks and voice guidelines.

• Articulate Kindred's perspective and evaluate copy against set standards.

• Collaborate with Performance Marketing, Lifecycle Marketing, Social, Product Marketing, Integrated Marketing, Creative, Product, and Product teams.

• Work alongside agency partners to enhance the quality of their copy.

• Establish and advance voice and tone guidelines.

• Convert leadership concepts and messaging priorities into clear and consistent language.

• Centralize the copy function and outline QA and review processes.

• Report directly to the Head of Growth.

⛳️ Requirements

• Over 8 years of experience in copywriting.

• A portfolio showcasing sharp, on-brand execution and strategic thinking.

• Proven experience in managing brand voice and messaging for a consumer-focused brand.

• Background in creating or significantly refining a voice and tone guide for others to use.

• Experience in managing freelance writers or agency partnerships.

• A clear methodology for briefing, reviewing, and optimizing external collaborators.

• Strong ability to collaborate across Product, Growth, and Creative teams.

• Capability to translate strategy into language without losing essential nuances.

• A resourceful and self-directed mindset.

• A genuine passion for travel, trust, and community.

• Ability to comprehend and articulate the reasons why individuals welcome strangers into their homes.

• Must clarify whether Kindred sponsorship of an immigration or work permit case is necessary.

🏝️ Benefits

• Competitive cash compensation and equity options.

• Comprehensive health benefits package.

• Flexible time off policy.

• 12 paid holidays each year.

• 21 credits annually to stay in Kindred homes.

• An annual travel stipend of $4,000 to assist with travel-related expenses.

• A remote-first and remote-flexible work environment.

• Opportunities to work from any location.

• Regular team and company offsite events.

• An inclusive and highly skilled team.

• A culture that emphasizes high standards, feedback, and continuous growth.