Lead Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, manage, and uphold copywriting and tone guidelines

• Ensure teams consistently align with the brand

• Craft copy throughout the marketing funnel, from brand awareness to conversion

• Advance the brand tone vision along with tactical copy and tone strategies

• Assist in defining the overall copywriting process

• Provide guidance on copy for media, design, animation, and other graphic and text placements

• Identify opportunities for copy and brand tone across various marketing channels

• Collaborate with project management to create and refine briefs

• Fulfill copy requirements for Marketing and other departments

• Work alongside brand strategists to develop compelling copy and enhance brand frameworks

• Design messaging themes for brand and marketing initiatives in conjunction with the Creative Director

• Present the campaign copy strategy and explain its business impact

• Engage in data-driven marketing discussions to pinpoint copy opportunities

• Lead copy discussions in creative briefs and champion high-quality work

• Report directly to the Brand & Creative Director

⛳️ Requirements

• 6–8 years of experience in copywriting, either in-house or at an external agency

• 2–4 years of experience in the B2B SaaS sector

• Exceptional ability to craft brand messaging

• Strong understanding of copy nuances and tailoring messaging to campaign objectives

• Deep comprehension of channel-specific nuances and writing for various platforms

• Excellent perspective on copy throughout the funnel, from TOFU brand awareness to LOFU conversion

• Solid understanding of B2B SaaS products, the industry, and its challenges

• Uncompromising standards for copywriting quality

• Proven ability to collaborate effectively with Design and Marketing teams to achieve strong copy solutions

• Capability to engage with stakeholders to deeply understand their objectives

• Ability to set the copy direction across brand initiatives and campaigns

• Outstanding storytelling skills that integrate brand, brief objectives, and aesthetic judgment

• Proficiency in providing constructive feedback

• Established process for producing high-quality copy consistently

• Strong presentation and pitching capabilities

• Ability to visualize copy in both motion and static placements

• Proficient in writing tools such as Google Docs

• Authorized to work in the United States without restrictions

🏝️ Benefits

• Flexible work arrangements

• Generous parental leave policy

• Unlimited paid time off

• An inclusive and diverse workplace

• Employee resource groups

• G2 Gives philanthropic initiative

• Support for professional growth and development

• Option to opt out of AI hiring reviews without penalty