Lead Analyst, Media & Industry

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the multi-million-dollar paid media initiative that fuels the commercial pipeline.

• Develop strategy and implement the plan, monitor the budget, oversee the agency, and convert data into insights suitable for executive presentation.

• Report directly to FIS’s Senior Vice President, Global Head of Brand.

• Create a lead generation strategy utilizing content syndication and paid social channels.

• Establish objectives, channel strategy, and investment plan.

• Predict and allocate a multi-million-dollar program budget, reallocating funds towards the most effective channels.

• Manage the media agency on a daily basis, set strategic direction, provoke thought, and foster testing and innovation.

• Work in collaboration with data and analytics teams to link platform performance to funnel conversions.

• Convey performance insights and recommendations to senior stakeholders and the executive team.

• Function as a hands-on individual contributor.

⛳️ Requirements

• 8+ years of experience in paid media with substantial expertise in B2B lead generation.

• Background in financial technology is advantageous.

• Proven history of lead generation and growth strategies that have successfully increased pipeline and revenue beyond initial clicks.

• Experience in managing agencies with defined objectives and accountability.

• Familiarity with SEO, website optimization, and digital analytics.

• Excellent collaboration skills across product marketing, demand generation, digital, and creative teams.

• Confidence in presenting insights and recommendations to senior stakeholders.

• Strong communication and project management abilities.

🏝️ Benefits

• Opportunities to create a meaningful impact in the fintech sector.

• Internal career advancement opportunities.

• Personal and professional development resources.

• A diverse and inclusive workplace.

• Resources dedicated to community engagement.

• Competitive salary and benefits package.

• Drug testing required for U.S. positions upon conditional job offer.