Lead Analyst, Media & Industry

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the multi-million-dollar paid media engine that fuels the commercial pipeline.

• Develop strategy and implement plans, manage the budget, oversee the agency, and transform data into executive-level insights.

• Report directly to FIS’s SVP, Global Head of Brand.

• Create a lead generation strategy utilizing content syndication and paid social channels.

• Establish objectives, channel strategies, and investment plans.

• Project and allocate a multi-million-dollar program, reallocating budget towards effective channels.

• Lead the media agency on a daily basis, set strategic direction, challenge conventional thinking, and promote testing and innovation.

• Work with data and analytics teams to link platform performance to funnel conversions.

• Deliver performance insights and recommendations to senior stakeholders and the executive team.

• Function as an active individual contributor.

⛳️ Requirements

• Over 8 years of experience in paid media, with a strong emphasis on B2B lead generation.

• Experience in the financial technology sector is advantageous.

• Proven history of lead generation and growth strategies that have significantly increased pipeline and revenue beyond initial clicks.

• Experience in managing agencies with defined objectives and accountability.

• Proficient understanding of SEO, website optimization, and digital analytics.

• Strong collaboration skills across product marketing, demand generation, digital, and creative teams.

• Confident in presenting insights and recommendations to senior stakeholders.

• Excellent communication and project management capabilities.

🏝️ Benefits

• Opportunities to create a meaningful impact in the fintech industry.

• Internal career advancement opportunities.

• Personal and professional development resources.

• An inclusive and diverse work environment.

• Resources available to contribute to your community.

• Competitive salary and compensation package.

• Drug testing is required for US positions if a conditional job offer is made.