Launch Growth Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement captivating campaigns and stunts that capture attention.

• Create launch moments through the coordination of creative strategies, paid promotions, and partner distributions.

• Identify, negotiate, and establish creative partnerships with creators, communities, and complementary brands.

• Innovate and validate both online and offline audience acquisition channels, including events and activations.

• Manage the content calendar, ensuring output, timing, and quality across search, video, social, and community platforms.

• Oversee the automated production process by briefing agents, reviewing outputs, correcting errors, and expanding the system into new formats and channels.

• Generate short-form videos, images, ads, and written content utilizing AI as a productivity enhancer.

• Handle traditional search optimization and AI-assisted discovery, including community engagement and reply marketing.

• Ensure all published materials reflect Dash’s unique brand voice and personality.

• Operate the direct marketing engine and manage advertising accounts across major platforms.

• Maintain a measurable connection between marketing expenditure and qualified opportunities.

• Guide agencies and partners, challenge their perspectives, and verify performance metrics.

• Keep a prioritized backlog of experiments and document the outcomes.

• Evaluate AI tools and formats on a weekly basis and adopt the most beneficial ones.

• Analyze customer and market data for insights while monitoring competitor activities.

⛳️ Requirements

• Proven experience in creating demand for products or services that were not actively sought after, with measurable results.

• Ability to generate attention-grabbing ideas and differentiate between compelling ideas and those that are merely appealing internally.

• A commercial mindset oriented towards converting awareness into a sales pipeline.

• Proven ability to achieve results on a limited budget.

• Openness to running multiple experiments swiftly.

• Keen attention to detail and skill in evaluating AI-assisted outputs.

• Quick and independent learner of new tools.

• Comfort with analytics, publishing, and advertising platforms.

• Understanding of search techniques, AI-assisted discovery, and outbound marketing strategies.

• A strong desire to take ownership of outcomes that are genuinely uncertain.

• Experience in partnerships, influencer, or creator marketing is beneficial but not mandatory.

• Background in events or activations is advantageous but not required.

• Familiarity with AI tools, agents, automations, and content workflows is advantageous but not required.

• Experience in short-form video production and editing is a plus but not essential.

• Editing and copywriting skills are beneficial but not necessary.

• Experience in marketing products distributed via Slack or Microsoft Teams is advantageous but not essential.

• Knowledge of community and conversational marketing on platforms like X, LinkedIn, or Reddit is useful but not required.

• Familiarity with web and product analytics, search consoles, advertising platforms, CRM, retention tools, A/B testing, and conversion rate optimization is beneficial but not mandatory.

• Technical proficiency in HTML, CSS, SQL, or no-code automation platforms is a plus but not required.

• Experience taking a product to market from inception is beneficial but not essential.

🏝️ Benefits

• Unlimited PTO policy — most employees take 3–4 weeks off, in addition to major holidays, and enjoy a company-wide week off in December.

• Opportunities for company offsite events and sponsored small-group meetups.

• Social interactions through coffee chats, games, storytelling sessions, and optional house tours.

• Equity offered for all full-time positions.

• Comprehensive health insurance for US employees and their families, which includes dental and vision coverage.

• An opportunity to influence how companies worldwide operate through the advancement of no-code automation.