Junior Media Buyer

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Support the planning and execution of paid media campaigns aligned with campaign goals and target demographics.

• Establish, monitor, and enhance campaigns on platforms including Meta, Google Ads, TikTok, Snapchat, and others relevant to our objectives.

• Perform foundational audience and competitor analysis.

• Aid in targeting, retargeting, creating lookalike audiences, and segmenting campaigns.

• Evaluate campaign performance and deliver actionable insights.

• Assist in budget distribution and pacing to guarantee effective spending.

• Facilitate A/B testing for creatives, audiences, placements, and advertising copy.

• Collaborate with Content, Creative, Account Management, and Performance Marketing teams.

• Ensure accurate campaign setup, tracking, and UTM implementation.

• Remain informed about changes in advertising platforms and trends in digital marketing.

⛳️ Requirements

• 0–2 years of experience in media buying, paid advertising, digital marketing, or a related area.

• Fundamental understanding of Meta Ads Manager and Google Ads.

• Familiarity with TikTok Ads and Snapchat Ads is considered an asset.

• Solid grasp of digital marketing KPIs and performance indicators.

• Basic knowledge of Google Analytics / GA4 and conversion tracking.

• Strong analytical and numerical abilities.

• Exceptional attention to detail and eagerness to learn.

• Meta Blueprint certification is a beneficial addition.

• Google Ads certification is a beneficial addition.

• Google Analytics certification is a beneficial addition.

• Prior experience in a digital marketing agency is a beneficial addition.

• Experience with lead generation, e-commerce, app-install, or awareness campaigns is a beneficial addition.

• Understanding of the Saudi/GCC digital advertising landscape is a beneficial addition.

• Experience managing media budgets and generating campaign performance reports is a beneficial addition.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• A collaborative and innovative work environment.

• Flexible working hours and remote work options.