Junior Digital Marketing Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist in creating cross-channel marketing strategies that align with client business objectives, KPIs, channel priorities, and actionable initiatives.

• Develop and maintain 90-day marketing roadmaps covering PPC, CRO, Email/SMS, SEO, and Organic Social.

• Analyze customer journeys from acquisition and conversion through to retention and repeat purchases.

• Conduct research on client businesses, competitors, target audiences, and market trends.

• Identify underperforming marketing campaigns and suggest modifications to campaigns, creative content, offers, websites, or retention strategies.

• Prioritize initiatives according to their business impact.

• Assess the performance of Meta Ads and Google Ads, contributing to overarching marketing strategies.

• Collaborate with paid media specialists on campaign planning, audience targeting, budgeting, creative testing, and performance enhancement.

• Analyze metrics such as ROAS, CAC, MER, CVR, AOV, and LTV in relation to profitability.

• Examine performance across various marketing platforms, including GA4, Shopify, and reporting dashboards.

• Transform data into actionable insights and recommendations.

• Utilize AI tools for research, data analysis, competitive insights, strategy formulation, reporting, and workflow efficiency.

• Assist in monthly performance reviews, quarterly business evaluations, and client strategy presentations.

• Communicate recommendations into clear priorities and deliverables alongside project managers and channel teams.

• Monitor strategic initiatives, report delays, and assess outcomes.

• Work collaboratively with senior strategists, account managers, channel specialists, project managers, and clients.

⛳️ Requirements

• 2–3 years of experience in digital marketing.

• Exposure to various marketing channels and ecommerce businesses.

• Strong understanding of cross-channel marketing strategies encompassing PPC, SEO, CRO, Email/SMS, and Organic Social.

• Practical knowledge of Meta Ads and Google Ads, including campaign structure, targeting, budgets, optimization, and performance evaluation.

• Excellent analytical skills with proficiency in GA4, Shopify, reporting dashboards, and marketing performance data.

• Understanding of ecommerce metrics such as CAC, MER, ROAS, AOV, conversion rate, LTV, and retention.

• Experience utilizing AI tools in daily tasks for research, analysis, marketing strategy, reporting, or efficiency enhancements.

• Experience in contributing to marketing strategies, including defining KPIs, identifying opportunities, recommending channel priorities, and supporting actionable roadmaps.

• Strong communication, research, organizational, and problem-solving abilities.

• Capability to collaborate effectively with channel specialists and project managers.

• Good judgment in prioritizing tasks based on business impact.

• Comfort in discussing performance insights and recommendations with internal teams and clients.

• Strong follow-through and accountability.

• Applicants must possess the right to work in the UK.

• Proficiency in communicating via email, video calls, and messaging platforms.

• Ability to review website layouts, functionality, and design, providing constructive feedback.

• Competence in operating a computer and standard office equipment efficiently for extended periods.

• Ability to follow documented processes and procedures accurately.

• Bonus experience with Shopify, Klaviyo, HubSpot, Looker Studio, StackAdapt, Google Tag Manager, ecommerce conversion optimization, TikTok, LinkedIn, programmatic advertising, or AI-driven advertising.

🏝️ Benefits

• Private medical insurance.

• Pension scheme.

• Annual leave in addition to bank holidays.

• Opportunities for professional learning and development.

• Supportive, inclusive, remote-first team culture.

• Flexible working arrangements.