Interim Manager, Growth & Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform consumer, category, and market intelligence into growth opportunities within Bobbie’s Infant Formula and New Ventures portfolio.

• Lead consumer learning initiatives from initial discovery through to post-launch optimization.

• Assist in qualitative and quantitative research, encompassing concept, product, pricing, messaging, and usage studies.

• Track consumer, category, retailer, and competitive trends to pinpoint growth opportunities and whitespace.

• Create business cases, opportunity sizing, and market evaluations for innovation and commercialization decisions.

• Convert insights into product strategy, positioning, pricing, and go-to-market suggestions.

• Formulate commercialization strategies for new ventures in collaboration with Innovation, Marketing, Sales, and Product Development teams.

• Generate retailer-specific insights, selling narratives, and commercialization materials.

• Define criteria for launch success and assist in go-to-market execution.

• Oversee the New Ventures measurement framework, KPIs, and dashboards.

• Analyze Circana, NIQ, SPINS, retailer, DTC, and competitive data.

• Assess campaign effectiveness and enhance messaging and brand performance.

• Evaluate launch performance, identify growth opportunities, and suggest necessary adjustments.

• Conduct regular business reviews and prepare executive reports.

• Act as the insights lead and primary contact for cross-functional teams, research agencies, and syndicated data partners.

• Shape strategic decisions through data-driven storytelling and executive presentations.

• Document progress and decisions to ensure a smooth transition upon assignment conclusion.

• Advocate for a consumer-first approach throughout the New Ventures organization.

⛳️ Requirements

• Proven experience in transforming consumer, category, and market intelligence into growth opportunities.

• Background in consumer insights, innovation, commercialization, and go-to-market strategies.

• Familiarity with supporting qualitative and quantitative research, including concept testing, product testing, pricing, messaging, and usage studies.

• Experience in developing business cases, opportunity sizing, and market assessments.

• Knowledge of pricing architecture, packaging strategy, assortment recommendations, and retailer launch strategies.

• Proficiency in developing KPIs, dashboards, and measurement frameworks.

• Experience analyzing syndicated data sources such as Circana, NIQ, and SPINS.

• Ability to analyze retailer performance, DTC metrics, and competitive trends.

• Experience in evaluating campaign effectiveness and brand performance.

• Ability to deliver executive reports and presentations.

• Strong collaboration skills with Innovation, Marketing, Sales, Product Development, Finance, and external research partners.

• Capacity to document progress, key decisions, and open items for transition.

• Alignment with Bobbie’s core values.

🏝️ Benefits

• Full-time, 40 hours/week, temporary employee position for a 6-month term.

• Remote work arrangement.