Integrated Media Planner

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Develop and oversee media plans for Basis clients.

• Manage media execution for a diverse range of Basis clients.

• Utilize expertise in the digital media landscape and Basis products to formulate media planning recommendations aligned with overarching strategies.

• Deliver cohesive media plans across all channels with a clear rationale.

• Maintain knowledge of syndicated media tools and their impact on planning.

• Collaborate with analytics teams to align media strategies and reporting outcomes with business goals and success metrics.

• Negotiate with vendors to secure optimal inventory and pricing.

• Assist in defining KPIs for strategic media plans.

• Foster relationships with media planners, ad operations teams, campaign analytics, and search and social media buyers.

• Provide high-level, solutions-oriented client service.

• Contribute to campaign performance, client satisfaction, and retention alongside Integrated Client Solutions and Client Development teams.

• Manage insertion orders, revisions to post-IO media plans, and publisher IO approvals.

• Execute campaigns to achieve budgets and KPIs ensuring complete delivery.

• Support Finance with billing processes and discrepancies.

• Complete traffic sheets and collect creative assets and instructions as necessary.

⛳️ Requirements

• Minimum of 2 years of experience in digital media planning and buying.

• Understanding and interest in programmatic media and real-time bidding.

• Experience working with a Demand Side Platform.

• Strong strategic thinking and proactive client service abilities.

• Excellent written and verbal communication skills.

• Strong problem-solving and issue resolution skills.

• Ability to thrive in a cross-functional team environment.

• Passion for keeping up with the latest research and media tools.

• Intermediate to advanced skills in Excel and PowerPoint.

• Commitment to creating inclusive, respectful environments where all voices are heard.

• Thoughtful approach to collaboration, design, and decision-making, prioritizing equity, access, and continuous learning.

• Bonus: hands-on experience with DSP buying.

• Bonus: previous experience in holistic media planning.

• Bonus: familiarity with third-party ad servers.

• Bonus: experience with digital reporting dashboards such as Datorama.

• Bonus: holistic media planning experience focusing on search and social.

• Bonus: Basis Certified.

🏝️ Benefits

• Flexible work week.

• 401k/RRSP matching.

• Mental health support.

• Paid sabbaticals.

• Generous parental leave.

• Flexible work options.

• Competitive benefits.

• Potential bonuses.

• Potential equity.

• Interview accessibility assistance.