Integrated Marketing Communication Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the creation and implementation of comprehensive marketing communication plans targeting healthcare professionals (HCPs), patients, referrals, and other stakeholder groups.

• Convert marketing strategies into cohesive multi-channel campaigns and communication blueprints.

• Implement campaigns across various platforms including digital, email, social media, web, print, video, events, and additional channels.

• Establish campaign timelines, channel strategies, creative requirements, and executional deliverables.

• Oversee communications for product and therapy launches, significant campaigns, conferences, tradeshows, customer initiatives, and other commercial endeavors.

• Direct digital marketing efforts across websites, email, social media, search, digital advertisements, and educational materials for sales enablement.

• Assist in website development, content updates, optimization, user experience enhancements, SEO, and SEM initiatives.

• Manage paid digital and social media campaigns, organic social media, email marketing, audience segmentation, nurture campaigns, and automated communications.

• Collaborate with Commercial Operations to fuse digital marketing, CRM, lead management, and customer engagement strategies.

• Create, coordinate, and oversee marketing content for HCPs, patients, corporate stakeholders, and commercial audiences.

• Develop and manage web content, emails, social media posts, videos, presentations, advertisements, customer communications, educational resources, and sales enablement materials.

• Sustain content calendars and manage communication sequencing across multiple channels.

• Ensure consistent execution of Saluda and Evoke brands while adhering to brand and creative guidelines.

• Oversee graphic design, video production, photography, digital content, and creative workflow processes.

• Manage marketing resources and digital asset management workflows.

• Handle numerous integrated marketing projects, stakeholders, timelines, approvals, agencies, and deliverables.

• Facilitate materials through Medical, Legal, Regulatory, and Compliance review processes.

• Supervise agency and vendor partnerships, scopes of work, budgets, timelines, and deliverables.

• Define and monitor campaign and channel performance metrics while developing reports and dashboards.

• Analyze website traffic, search performance, email engagement, social interactions, digital advertisements, campaign outcomes, and marketing KPIs.

• Utilize data and insights to enhance content, audience targeting, channel selection, and campaign execution.

• Support audience segmentation and campaign evaluation in conjunction with Commercial Operations, CRM, analytics, and cross-functional teams.

• Foster a test-and-learn mentality across digital and integrated marketing initiatives.

• Act as an integrated marketing collaborator for HCP Marketing, Patient Marketing, Market Development, Sales, Clinical Marketing, and other commercial teams.

• Work collaboratively across functions and regions on business initiatives, product launches, commercial programs, and organizational priorities.

⛳️ Requirements

• A minimum of 3 years' experience in integrated marketing communications, digital marketing, marketing communications, or similar roles.

• BA/BS degree in Marketing, Communications, Business, Advertising, Digital Marketing, or a related field.

• Proven experience in executing integrated, multichannel marketing campaigns.

• Familiarity with website content management, as well as SEO and SEM best practices.

• Experience in developing and executing social media, email, web, and digital advertising strategies.

• Background in collaborating with creative agencies, designers, video partners, and external vendors.

• Strong project management capabilities, adept at handling multiple initiatives, stakeholders, deadlines, and deliverables simultaneously.

• Excellent written and verbal communication skills, with the ability to distill complex information into clear and engaging messaging.

• High level of attention to detail and a commitment to maintaining brand consistency and executional excellence.

• Analytical mindset with experience in measuring campaign effectiveness and leveraging data to enhance marketing performance.

• Capability to function effectively in a fast-paced, highly collaborative, and dynamic commercial environment.

• Experience in marketing medical devices, healthcare products, pharmaceuticals, or other regulated goods is preferred.

• Familiarity with medical devices, neuromodulation, spinal cord stimulation, or other implantable medical device categories is preferred.

• Experience in communicating with both HCP and patient audiences is preferred.

• Background in a B2B, B2C, or B2B2C healthcare setting is preferred.

• Experience in supporting product launches and commercialization efforts is preferred.

• Understanding of medical device clinical, regulatory, and promotional review landscapes is preferred.

• Proficiency with marketing automation, CRM platforms, website content management systems, social media management tools, and digital analytics software is preferred.

• Familiarity with graphic design and creative production workflows is preferred.

• Experience in supporting congresses, tradeshows, customer events, and other integrated commercial programs is preferred.

• Willingness and ability to travel as necessary to support conferences, customer initiatives, content development, and key commercial projects.

🏝️ Benefits

• Full-time employment opportunities.

• Remote work options available in the United States.

• An equal opportunity workplace that emphasizes diversity and inclusion.

• Chance to engage with groundbreaking medical-device technology focused on chronic neurological conditions.

• Opportunities for cross-functional exposure and collaboration across Commercial Marketing, Patient Marketing, HCP Marketing, Clinical, Sales, Regulatory, and other teams.