Integrated Campaigns Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of national and seasonal campaigns from conception to launch, evaluation, and debriefing.

• Organize and manage campaigns such as Back to School, Teacher Appreciation Week, and various customer-focused initiatives.

• Develop and sustain campaign toolkits for Sales and Customer Success, aiding in prospecting and customer marketing efforts.

• Collaborate with the regional campaigns team to adapt national campaigns to meet local requirements.

• Keep a campaign calendar that outlines clear responsibilities and timelines.

• Oversee email, paid advertising, events, content, social media, and web activities.

• Analyze campaign performance against pipeline and ROI objectives.

• Transform campaign outcomes into actionable recommendations for future initiatives.

• Assist the Senior Manager of Demand Generation with partner-driven programs.

• Coordinate partnership advertisements, co-hosted webinars, and placements in trade publications.

• Collaborate with Sales, Customer Success, Sales Enablement, Creative, Product Marketing, and Corporate Marketing teams.

• Deliver campaign updates and performance results to senior leadership.

⛳️ Requirements

• Proven experience in executing multi-channel campaigns from start to finish.

• Strong project management skills using Asana or similar tools.

• A data-driven, ROI-focused mindset.

• Proficiency in Salesforce, including the ability to extract campaign and pipeline data.

• Experience in both prospecting and customer marketing.

• Direct experience collaborating with Sales and Customer Success teams.

• Background in a fast-paced growth environment or product-led growth setting.

• Familiarity with EdTech or K-12 sectors, and an understanding of seasonal buying patterns.

• Capability to create and independently initiate campaigns within Asana.

• Ability to establish pipeline goals prior to launch and report on them effectively.

• Excellent written and presentation skills.

• Competence in identifying risks early and communicating updates to senior leaders confidently.

• Alignment with the mission of enhancing education through technology.

• Preferred: experience with third-party partnerships or co-marketing campaigns.

• Preferred: experience in managing a seasonal campaign linked to pipeline objectives.

• Preferred: background in content or creative work for briefing and directing creative teams.

• Preferred: experience in sales enablement or toolkit development.

• Preferred: familiarity with marketing automation tools such as Pardot, Marketing Cloud, or HubSpot.

• Preferred: exposure to attribution tools like HockeyStack or Amplitude.

• Must be legally authorized to work in the United States or Canada without the need for visa sponsorship.

🏝️ Benefits

• Flexibility to work remotely.

• Unlimited paid time off.

• Employer-covered health insurance plans.

• Affordable dental and vision insurance options.

• Generous stock options, vested over four years.

• 401k matching contributions.

• Monthly wellness stipend.

• Opportunity to work with cutting-edge AI technology that positively affects educators and students.

• Join a mission-driven team dedicated to making education more efficient and equitable.