Integrated Campaigns and Industry Marketing Lead – EMEA

This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Take ownership of and lead integrated campaign strategies for designated industry verticals throughout the EMEA region.

• Develop integrated campaigns aimed at engaging developers, enterprise decision-makers, and technical audiences across key EMEA markets.

• Oversee the integrated GTC campaign for EMEA, from initial early-bird registration to post-event amplification.

• Plan and execute activations for field and industry partners, partner programs, and represent NVIDIA at significant sector events.

• Create aligned go-to-market strategies, campaign activities, content, and joint field programs in collaboration with ISV partners.

• Establish account-based marketing initiatives in partnership with field sales, WWFO, and partner teams.

• Determine the appropriate channel mix, including digital, events, content syndication, email, and partner co-marketing efforts.

• Develop and refine landing pages, email nurture tracks, social media content, and marketing collateral.

• Coordinate efforts among product marketing, content, DMO, creative, and agency teams across multiple concurrent workstreams.

• Monitor and assess campaign performance, refine activities, and communicate results to stakeholders and leadership.

• Serve as the EMEA campaign contact for industry marketing and foster relationships with global and product marketing teams.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience in areas such as enterprise technology, AI, cloud, accelerated computing, or a related field.

• A Bachelor's degree or equivalent experience is preferred.

• Experience in field marketing within the EMEA region, with practical go-to-market expertise in Germany, France, or the UK.

• Proven experience in multi-channel campaigns, including digital demand generation, events, email nurturing, ABM, and content, with measurable outcomes and pipeline impact.

• Hands-on execution experience in dynamic and ambiguous environments.

• Experience collaborating with ISV or technology partners on joint go-to-market strategies, co-marketing initiatives, or shared campaign activities.

• Strong project management abilities, including the management of concurrent campaigns, timelines, dependencies, and quality standards within a matrixed global organization.

• Exceptional written and verbal communication skills in English.

• Proficiency in French or German is highly desirable.

• Familiarity with ABM platforms like Demandbase or 6sense is a significant advantage.

• Experience with marketing automation tools such as Marketo or Salesforce Marketing Cloud is a notable qualification.

• Background in enterprise B2B marketing within one or more industry verticals, such as healthcare/life sciences, financial services, manufacturing, telecommunications, or energy, is beneficial.

🏝️ Benefits

• Competitive salaries

• Generous benefits package