Integrated Campaign Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete end-to-end activation strategy for integrated campaigns across various channels such as paid media, email, web, social, and content.

• Convert campaign and lifecycle objectives into cohesive activation plans that outline channel mix, format investment, and audience segmentation.

• Guide channel owners and agency partners in the implementation of the strategy.

• Discover opportunities for personalization, segmentation, and enhancing audience relevance.

• Establish paid media strategy, which includes platform selection, format strategy, and targeting methods.

• Review and endorse agency media plans to ensure alignment with the activation strategy and growth objectives.

• Hold the agency responsible for performance metrics and alignment with strategic goals.

• Collaborate on ongoing optimization efforts and test-and-learn initiatives or new-channel pilots.

• Monitor business performance, audience behaviors, market trends, and seasonal or cultural events to uncover growth opportunities.

• Define and assume responsibility for campaign activation and growth marketing performance metrics, including conversion rates, funnel/pipeline impact, channel efficiency, CAC, ROAS, cost-per-conversion, and lifecycle effects.

• Track, report, and enhance activation and growth performance.

• Work alongside Product Marketing to maintain a unified perspective on business impact from awareness and activation through to product adoption.

• Act as the primary strategic lead across various dependencies, roles, and timelines for integrated campaigns.

• Organize campaign kickoffs, checkpoints, and retrospective meetings.

• Present activation strategy and growth performance findings to senior stakeholders, including CMO/VP-level media plan and channel investment assessments.

• Collaborate with Regional Marketing to ensure alignment of global and regional execution requirements.

• Define and refine operating models, templates, and workflows for activation strategy and growth performance.

• Keep clear and accurate documentation of campaigns across all workstreams.

• Lead process enhancements aimed at minimizing friction between strategy, channel owners, and agency execution.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 8–10 years of experience in integrated marketing, growth marketing, or performance marketing.

• Direct experience overseeing paid media strategy and planning.

• Demonstrated success in driving campaign performance throughout the entire customer lifecycle.

• Experience in setting and being responsible for growth/performance targets.

• Proven ability to manage agency relationships strategically, including briefing, directing, and ensuring accountability for performance.

• Comfort in navigating a matrixed, cross-functional environment with visibility to senior stakeholders.

• Familiarity with marketing automation platforms, CRM systems, analytics/performance dashboards, and project management tools.

• Ability to design channel-agnostic activation strategies across paid, owned, and earned media.

• Strong business and customer acumen in both B2B and B2C contexts.

• In-depth knowledge of paid channel formats, targeting strategies, platforms, and performance metrics such as CAC, ROAS, and conversion rates.

• Capability to set, own, and be accountable for growth/activation performance targets.

• Ability to guide and hold agency partners accountable at a strategic level.

• Cross-channel judgment regarding format and investment trade-offs.

• Strong executive communication skills, including capability to present CMO/VP-level strategy and performance reviews.

• Analytics literacy and the ability to convert data insights into optimization decisions.

• Awareness of content and messaging strategies.

• Flexibility to adapt in fast-paced, dynamic settings.

• Proficiency in English.

• Willingness to travel nationally and globally, potentially during weekends or holidays.

🏝️ Benefits

• Some travel may be required, potentially up to 15%, conditions permitting.

• Opportunities to travel nationally and globally, including during weekends or holidays when necessary.