Integrated Campaign Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute marketing campaigns for key product launches as well as ongoing marketing initiatives.

• Convert business objectives, product positioning, audience insights, and market dynamics into cohesive campaign strategies.

• Develop and oversee activation plans across owned, earned, and paid media channels.

• Manage campaigns from initiation through to sustainment, ensuring consistent creative elements, messaging, timing, and audience experiences.

• Create briefs, establish operational rhythms, define decision-making rights, set milestones, identify dependencies, and outline readiness criteria across various cross-functional teams.

• Identify target audiences and buying groups, mapping their touchpoints throughout the customer journey.

• Collaborate with Marketing Data Science and channel leaders to determine success metrics, assess performance, and suggest enhancements.

• Gather campaign insights, formalize reusable strategies, and leverage learnings across the campaign portfolio.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand-to-demand, or a related field, preferably within SaaS or technology.

• Proven experience in developing campaign strategies and being accountable for results such as pipeline and revenue generation.

• Demonstrated ability to take ownership of intricate integrated campaigns from strategy and brief development to activation, optimization, and post-campaign analysis.

• Expertise in campaign architecture, including audience definition, narrative crafting, buyer journey design, channel strategy, phasing, and measurement.

• Experience in orchestrating owned, earned, and paid media programs.

• Proficient at translating product positioning and enterprise customer insights into a unified market narrative and cohesive audience experience.

• Strong cross-functional leadership capabilities and program judgment, adept at managing decision rights, competing priorities, dependencies, and influencing without direct authority.

• Analytical proficiency in utilizing campaign, brand, engagement, and revenue metrics to assess performance and make optimization recommendations.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements and remote work options.

• Opportunities for professional development and career growth.

• Generous paid time off and holiday schedule.