In-App Marketing Program Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the delivery of in-app editorial content and marketing placements across various app interfaces.

• Manage priorities, dependencies, approvals, and launch timelines effectively.

• Create and uphold tracking systems for intake, editorial calendars, asset versions, ownership, reviews, trafficking status, and launches.

• Convert requests into briefs, deliverables, timelines, and assigned responsibilities.

• Oversee the creative development and trafficking process, from asset handoff to system setup, quality assurance, approval, and go-live.

• Conduct status meetings, track deadlines, and follow up with creative, agency, product marketing, brand, product, and engineering teams.

• Anticipate dependencies and launch risks, escalate decisions, and communicate changes in scope, timing, and readiness.

• Clarify briefs, consolidate feedback, update trackers, verify assets, and coordinate any missing approvals.

• Transform working sessions into definitive decisions, assign owners, and outline next steps.

• Enhance processes through templates, clearer handoffs, and automation.

• Utilize AI to streamline intake triage, tracker updates, status reporting, and meeting follow-ups while validating outputs.

• Acquire knowledge of internal in-app content delivery and campaign management tools and document replicable processes.

⛳️ Requirements

• 4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations.

• Direct oversight of programs delivered within consumer applications.

• Proven experience managing in-app content, editorial, or marketing delivery across multiple placements or surfaces.

• Experience in delivering content inside the app, beyond campaigns that promote the app externally.

• A strong record of organizing and delivering a high volume of concurrent work.

• Practical familiarity with content delivery or campaign management systems and workflows, including asset handoff, setup, quality assurance, approvals, and publishing.

• Trafficking or ad operations experience is highly preferred.

• Exceptional attention to detail and commitment to follow-through.

• Experience managing cross-functional partners on deadlines without direct authority.

• Clear and concise communication skills across creative, product marketing, brand, product, and engineering teams.

• Ability to quickly learn unfamiliar internal tools and work comfortably with technical partners.

• Hands-on experience with generative AI to enhance operational workflows.

• Familiarity with Asana, Airtable, Smartsheet, or Jira.

• Must be legally authorized to work in the United States at the time of application and throughout employment.

• This position is not eligible for employment visa sponsorship now or in the future.

• Candidates should live within a reasonable commuting distance of a Sia office or approved coworking location.

🏝️ Benefits

• Annual Performance Bonus.

• Medical, dental, and vision coverage.

• Company-paid life and AD&D insurance.

• Voluntary supplemental insurance and Employee Assistance Program (EAP).

• 401(k) plan with company match and immediate vesting.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• College savings and student loan repayment programs.

• Paid parental leave.

• Generous Paid Time Off (PTO).

• Nine company holidays and one floating holiday.

• Cell phone stipend.

• Well-being and professional development programs.