Head of Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a cohesive product marketing team and define the product marketing strategy and operational framework for various audiences.

• Ensure the product portfolio is distinctly positioned for buyers, clients, and members.

• Convert roadmap priorities, market insights, buyer requirements, and member behaviors into portfolio narratives, unique positioning, launch strategies, sales materials, and messaging focused on adoption.

• Create a clear and differentiated market positioning along with a foundational positioning framework for the products.

• Design pitch decks, sell sheets, and other materials to support sales efforts.

• Direct the go-to-market strategy for new products, features, and shifts in business models throughout the buyer and member journeys.

• Collaborate with Product on inputs for the roadmap, packaging, pricing considerations, launch tiers, minimum-change thresholds, and expectations for readiness.

• Link product positioning to member awareness, activation, usage, and ongoing engagement.

• Work alongside Consumer, Brand, Lifecycle, Clinical, and Operations teams.

• Build and manage the product marketing team, integrating talent and approaches to work.

• Foster collaboration across Product, Brand, Demand Generation, Sales, Clinical, Legal/Compliance, B2B and B2C Marketing, and Client Management.

⛳️ Requirements

• 12+ years of experience in marketing, with a strong focus on product marketing leadership in both B2B and B2C / D2C settings.

• Familiarity with B2B2C or platform environments, particularly where the economic buyer differs from the end user / member.

• Demonstrated success in developing product marketing strategies, operational models, launch practices, and leading high-performing teams through transitions or integrations.

• Strong focus on product, commercial, and customer aspects; ability to influence roadmap, packaging, and pricing decisions without having ownership of Product Management.

• Strategic yet hands-on leadership that aligns narrative, enablement, launch execution, and measurement with business results.

• Preferred experience in healthcare, digital health, benefits, insurance, or other regulated, multi-stakeholder environments.

• Exceptional skills in storytelling, executive communication, stakeholder management, and framing decisions.

• Must currently be authorized to work in the United States without requiring visa sponsorship now or in the future.

🏝️ Benefits

• Performance-based bonus.

• Flexible vacation policy.

• 80 hours of paid sick, safe, and caregiver leave each year.

• Comprehensive benefits program for employees and their families.

• Opportunities for career growth and development.

• An innovative and inclusive workplace culture.