Head of Performance Marketing

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Design and implement paid media strategies using Google Ads (Search, Shopping/Performance Max, YouTube) and Meta Ads (Facebook/Instagram) for various international DTC platforms.

• Develop localized market playbooks concentrating on revenue, blended CAC, customer lifetime value, contribution margin, and net profitability.

• Manage and optimize multi-million-pound monthly budgets across different campaigns, regions, and channels to enhance ROAS and net margin.

• Spearhead rapid creative testing methodologies, optimize landing page conversion rates, and streamline checkout processes in collaboration with Design, Content, and Web Development teams.

• Collaborate with CRM, Retention, and Marketplace teams to improve the efficiency of the entire customer journey lifecycle.

• Successfully transition campaigns from externally managed agencies to in-house operations without any downtime, data loss, or decline in performance.

• Provide leadership, mentorship, and support to Google and Meta managers and media buyers.

• Perform skill-gap assessments and recruit specialized talent as needed.

• Review negative keyword trees, PMax asset groupings, CBO/ABO frameworks, bid caps, pixel integrations, and Conversions API setups.

• Create a reporting rhythm, conduct weekly performance evaluations, track attribution, and develop commercial scorecards for executive leadership.

• Report directly to the Chief Operating Officer.

• Propel scalable and profitable DTC revenue growth across international markets.

⛳️ Requirements

• Proven experience managing multi-million-pound annual paid acquisition budgets within fast-paced e-commerce or DTC retail settings.

• Mastery of Google Ads (PMax, Search, Shopping, YouTube, Smart Bidding) with expert technical skills.

• Proficient command of Meta Ads Manager (Advantage+ Shopping, dynamic creative testing, manual bidding strategies).

• Practical experience in transitioning accounts from external agencies to an efficient, self-sufficient internal performance team.

• Strong understanding of contribution margin economics, attribution modeling (first-click, data-driven, post-purchase surveys, Triple Whale/Northbeam/GA4), CAC:LTV ratios, and cash flow implications.

• Proven track record in recruiting, mentoring, and ensuring accountability among technical media buyers and campaign managers.

• Exceptional English verbal and written communication skills.

• Strong executive presence to present strategic plans to C-level stakeholders.

• Direct experience with high-volume Amazon Ads / Amazon Marketplace ecosystems (preferred).

• Practical experience in scaling e-commerce brands across multiple languages and international markets within the UK, Europe, and the US (preferred).

🏝️ Benefits

• UK public holidays