Head of Integrated Strategic Planning

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Spearhead research initiatives focusing on client businesses, ideal customer profiles, buying committees, competitors, and industry dynamics.

• Integrate insights from customer interviews, market research, search patterns, and campaign data into strategic recommendations.

• Chart B2B buying journeys, decision-making points, obstacles, and potential opportunities.

• Oversee cohesive strategic planning that encompasses audience insights, messaging, paid media, performance creative, and conversion experiences.

• Establish audience definitions, positioning, messaging priorities, channel responsibilities, and sequencing strategies.

• Coordinate performance marketing strategies across paid search, paid social, display, and video platforms.

• Implement DiscoverabilityOS™ principles in audience targeting, messaging, and conversion experiences.

• Draft strategic and creative briefs.

• Collaborate with design, copy, paid media, landing page, and analytics teams.

• Facilitate planning workshops and collaborative sessions.

• Assess concepts and plans against briefs, audience requirements, and business objectives.

• Assume ownership of strategic planning direction for designated Performance Marketing projects.

• Present research findings, recommendations, and comprehensive plans to clients and senior stakeholders.

• Lead strategic narratives for pitches and opportunities for account expansion.

• Foster alignment among teams and clients, documenting planning decisions and trade-offs.

• Convert business goals into measurement frameworks and learning priorities.

• Analyze performance metrics across engagement, conversion, lead quality, pipeline, and revenue.

• Create test-and-learn strategies.

• Suggest evidence-based adjustments while balancing immediate performance with long-term brand growth.

• Take into account budget, scope, and delivery limitations.

• Utilize AI and research tools for insight synthesis, competitive analysis, and enhancing planning efficiency.

• Validate AI outputs and safeguard confidential client information.

• Set research, briefing, and planning standards while mentoring colleagues.

⛳️ Requirements

• Significant experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-oriented business.

• Proven track record of ownership over complex client strategies.

• Portfolio showcasing strategic leadership, audience insights, performance marketing briefs, coordinated channel strategies, and measurable business outcomes.

• Experience in B2B performance marketing, intricate buying journeys, paid media, performance creative, and conversion strategies.

• Ability to independently manage planning engagements and provide counsel to senior client stakeholders.

• Capability to mentor colleagues while remaining actively involved in research and brief preparation.

• Strong grasp of brand, demand generation, and customer experience contributions to business growth.

• Ability to align marketing recommendations with commercial priorities, budgets, and feasible execution plans.

• Confidence in interpreting quantitative and qualitative evidence, distinguishing significant signals from vanity metrics.

• Hands-on experience with research, audience intelligence, analytics, and planning tools.

• Ability to responsibly utilize AI for research and synthesis, exercising independent judgment and source verification.

• Comfort in analyzing campaign reports and collaborating with analytics specialists to establish measurement and learning plans.

• Excellent storytelling, facilitation, organization, and prioritization abilities.

• Capacity to handle multiple planning workstreams in a fast-paced environment.

• Must reside permanently in the United States and possess established and current US work authorization without sponsorship.

• Proficiency in operating a laptop, software platforms, and office productivity tools.

• Reliable internet access and a professional background.

• Ability to remain stationary for extended periods and effectively observe and interpret written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-funded plan for you and a 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workout options.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited Paid Time Off (minimum of 2 weeks).

• Paid Company Holidays.

• Your Birthday Off.

• End of Year Recharge (Closed from December 24 to January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, increasing in total amount over time.

• Company-wide annual retreat.

• 100% remote work from a home office.

• PC or Mac available for use.