Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the company's growth metrics: registered users, monthly active users (MAU), activation rates, and the various channels influencing these figures.

• Establish a consistent weekly operating rhythm for shipping updates, measuring outcomes, and discontinuing ineffective initiatives.

• Develop and sustain a reliable growth dashboard that tracks registrations, MAU, funnel stages, organic versus paid efforts, and cohort quality.

• Distribute budget and personnel across organic growth, SEO/AEO, paid marketing, community engagement, lifecycle management, and developer resources.

• Safeguard the existing library and organic acquisition mechanisms while innovating new strategies.

• Manage the positioning and narrative for Creator, developer products, and the platform at large.

• Spearhead product marketing and launch initiatives in collaboration with Product and Engineering teams, focusing on achieving initial successes.

• Oversee both paid and organic acquisition as an integrated system, efficiently managing agencies and internal stakeholders.

• Direct lifecycle, email, and in-product growth loops alongside the Product team.

• Collaborate with Community and Social teams to enhance outreach to builders and developers.

• Construct the growth and marketing team through organizational design, recruitment, leveling, and coaching efforts.

• Fill critical roles, including senior developer marketing positions, and clarify responsibilities across campaigns, conversions, content, social media, community engagement, and landing pages.

• Foster a culture of weekly shipping for documentation, landing pages, and experimental initiatives.

• Partner with Product and Engineering teams to optimize activation and first-run user experiences.

• Collaborate with Sales where growth strategies and revenue efforts intersect, without directly managing the sales pipeline.

• Integrate customer and usage insights into leadership decisions and challenge any launches that are not adequately prepared.

⛳️ Requirements

• 8–12+ years of experience in growth and/or marketing leadership within a PLG SaaS, design tool, creative platform, or developer product, demonstrating a clear track record of user growth management.

• Proven capability in building and leading a cross-functional marketing/growth team, beyond just managing external agencies.

• Strong knowledge of user metrics, including registration rates, activation, retention, and MAU.

• Practical skills in analyzing analytics, terminating ineffective campaigns, and revising landing page briefs.

• Excellent writing and operational abilities, including skills in positioning, go-to-market strategies, and actionable weekly plans.

• Comfortable collaborating with Product and Engineering teams as an equal partner.

• Experience with organic-driven growth strategies, encompassing SEO, content marketing, community engagement, as well as paid acquisition approaches.

• Preferred availability during overlapping Asia/Europe working hours.

• Bonus: Experience in scaling a design, motion, or developer tool; hiring for developer marketing/DevRel/technical PMM; working with AI-assisted or agent-era developer products; managing growth metrics based on free usage; and eliminating unproductive channels, launches, or narratives.

🏝️ Benefits

• Fully remote work environment.

• Flexible working hours.

• Welcome gift and LottieFiles swag pack.

• Bonus to set up your home workstation.

• Unlimited leave days.

• Medical insurance coverage.

• Generous budget for learning and development.

• Gym membership provided.

• Co-working space membership.