Head of Growth

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Take charge of the entire growth engine encompassing acquisition, conversion, and retention.

• Manage the growth roadmap that spans acquisition, CRO, retention, and customer value.

• Convert revenue targets into actionable plans for channels, customers, and conversions.

• Identify obstacles to growth and prioritize initiatives based on their commercial impact.

• Integrate paid media, eCommerce, and CRM into a unified system.

• Enhance the efficiency of performance marketing spending and drive new customer growth.

• Create feedback loops between creative testing, landing page performance, and customer behavior.

• Assess campaigns using metrics such as CAC, LTV, conversion rates, and overarching business economics.

• Implement structured testing across landing pages, product pages, offers, checkout, and merchandising.

• Utilize qualitative and quantitative insights to boost conversion rates and average order value (AOV).

• Increase repeat purchases and retention through improved customer journeys, targeting, and experimentation.

• Develop reporting structures, manage growth forecasts, testing priorities, and performance evaluations.

• Establish a disciplined approach to experimentation, including hypotheses, baselines, test designs, learning, and subsequent actions.

• Align marketing, eCommerce, product, and operations teams around common commercial goals.

• Provide clarity and accountability to both internal teams and external partners.

• Build frameworks, processes, and capabilities to support the brand's growth.

• Review acquisition metrics, site conversion, and lifecycle performance.

• Conduct weekly reporting and performance reviews with senior leadership.

⛳️ Requirements

• Demonstrated experience in driving growth within a high-growth DTC/eCommerce context.

• Comprehensive understanding of the full funnel from acquisition to conversion to retention.

• Hands-on experience in performance marketing, CRO, and lifecycle management.

• Strong analytical skills with the ability to convert data into actionable strategies.

• Experience in designing or managing structured experimentation programs.

• Commercial understanding of CAC, LTV, CVR, AOV, and growth efficiency metrics.

• Proven cross-functional leadership skills along with a strong sense of ownership.

• Proficiency in English; knowledge of German is a significant advantage.

🏝️ Benefits

• Performance bonus.

• Substantial autonomy.

• Genuine ownership, impact, and opportunities for progression as the business expands.

• A diverse and inclusive workplace.

• Adjustments available during the recruitment process if needed.