Head of Growth

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Take charge of comprehensive product analytics, encompassing the data warehouse and data pipelines.

• Establish consistent tracking for marketing initiatives and funnel events across both web and mobile platforms.

• Develop attribution models that link channels, campaigns, and creatives to registration, KYC, FTD, and trading activities.

• Create funnel reports that illustrate conversion rates and identify drop-off points by channel, country, and product.

• Detect issues related to onboarding, KYC, deposits, and trading and collaborate with Product to test enhancements.

• Examine customer behaviors, trading patterns, deposits, withdrawals, product utilization, segments, and indicators of churn.

• Monitor VIP clients and notify account managers of significant changes in activity.

• Construct a unified customer profile across CFDs, crypto, prop trading, prediction markets, and the CXM Card.

• Define and standardize essential metrics including registration, KYC pass rates, FTD, active traders, CAC, ROAS, retention, and LTV.

• Design BI dashboards tailored for Marketing, Product, and Operations teams.

• Spearhead the paid acquisition strategy and budget distribution across Google, Meta, TikTok, and mobile advertising networks.

• Strategize and initiate campaigns based on product, country, and language considerations.

• Evaluate campaign performance and adjust budgets to enhance FTD conversion rates.

• Integrate the data warehouse, website, apps, and trading back office with Zoho CRM.

• Align lead, deposit, and status data between Zoho CRM and the data warehouse.

• Develop routing rules in Zoho based on channel, region, country, and language.

• Create lead and client scoring systems for routing, prioritization, VIP status, retention, and manager assignments.

• Assess conversion rates by manager and team.

• Establish fraud detection measures for multi-accounting, bonus abuse, deposit-withdrawal cycling, chargebacks, device/IP irregularities, and affiliate fraud.

• Incorporate Elliptic KYT wallet risk scores into the data warehouse and Zoho CRM while directing high-risk alerts to Compliance.

• Collaborate with Compliance and Risk teams to determine risk thresholds and alert protocols.

• Generate fraud dashboards to monitor alerts, confirmed incidents, mitigated losses, and false positives.

• Oversee traffic managers and analysts.

• Work closely with Product, Sales/Retention, Operations, and Tech teams.

• Report to the CMO regarding funnel performance and the analytics strategy.

⛳️ Requirements

• Proficient in data warehouses and data pipelines, such as BigQuery.

• Skilled in integrating data from advertising platforms, mobile measurement partners, websites, mobile applications, trading systems, payment processors, and Zoho CRM.

• Experienced in implementing event tracking for web and mobile applications under a cohesive event taxonomy.

• Knowledgeable in constructing end-to-end attribution models covering registration, KYC, first deposit (FTD), and trading.

• Familiar with funnel reporting and product analytics.

• Experienced in analyzing trading activities, deposits, withdrawals, product usage, segmentation, and indicators of churn.

• Proficient in building BI dashboards utilizing tools like Looker Studio, Power BI, or Tableau.

• Experienced in leading paid acquisition efforts across Google, Meta (Facebook and Instagram), TikTok, and mobile ad networks.

• Knowledgeable in conversion tracking and relaying FTD and deposit events to advertising platforms.

• Skilled in integrating data warehouses, websites, applications, and trading back offices with Zoho CRM.

• Proficient in designing CRM lead routing and scoring for leads and clients.

• Experienced in fraud detection, affiliate fraud management, and chargeback analysis.

• Knowledgeable in integrating KYT via Elliptic for cryptocurrency deposits and withdrawals.

• Experienced in working collaboratively with Compliance, Risk, Product, Sales/Retention, Operations, and Tech teams.

• Capable of managing traffic managers and analysts.

• Ability to operate within UTC−1 to UTC+4 time zones.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits package.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Engaging work environment with a focus on innovation and collaboration.