Head of CRO

This is a fully remote position, open to applicants in Canada, +4 more countries.

📋 Description

• Take ownership of the CRO test plan and backlog for the KittySpout and DoggySpout brands.

• Develop strategy and implement conversion tests across websites, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Create, test, and launch paid-acquisition funnels, landing pages, on-site offers, and post-purchase upsells.

• Coordinate with developers and designers, perform QA testing on variants, and initiate tests on a weekly basis.

• Evaluate test results honestly and implement winning variants.

• Drive quantifiable enhancements in conversion rate, average order value (AOV), and revenue per visitor.

• Monitor conversion performance and promptly identify any drops in conversion the same day.

• Oversee the CRO agency's test list, targets, and outcomes.

• Collaborate with the Head of Growth to determine when CRO initiatives transition in-house.

• Provide weekly reports on CRO KPIs.

• Conduct the weekly CRO & Funnels meeting.

• Replicate successful patterns across both brands.

⛳️ Requirements

• Fully remote and full-time position.

• Proficient in English.

• 3–4+ years of experience managing CRO programs for Shopify direct-to-consumer brands.

• Proven track record of tests and funnels that increased conversion rates (CVR), average order value (AOV), or revenue per visitor (RPV), supported by data.

• Experience in developing and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar platforms, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and conduct QA tests.

• Experience in briefing developers and designers.

• Background in managing a CRO agency.

• Ability to articulate clear hypotheses, accurately size tests, and interpret results using an established significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells influence conversion rates, AOV, and profit margins.

• Willingness to work overtime or weekends if necessary.

• Excellent cultural fit that aligns with the stated values.

• Enthusiasm for collaborating closely with the founder and contributing to the company's growth.

• Experience in subscription or pet brands is a plus.

🏝️ Benefits

• Fully remote work environment.

• Full-time employment opportunity.