Head of Commercial

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the Sales and Marketing departments and coordinate with the marketing partner.

• Establish and implement the commercial strategy across direct sales, channel partners, marketing, and new product launches.

• Expand the customer base in private healthcare, biotech, pharma, and research sectors while fostering international sales growth.

• Utilize market intelligence, competitor insights, and performance metrics to influence propositions, pricing, and planning.

• Recruit, onboard, and nurture commercial talent; conduct one-on-one meetings, performance evaluations, and team gatherings.

• Represent the commercial division in the Senior Leadership Team and assist with reporting, strategic planning, and group-wide initiatives.

• Achieve sales objectives for acquiring new clients and enhancing existing account growth.

• Personally prospect, lead, and close high-value deals while mentoring the team.

• Create recurring revenue streams and diversify the customer portfolio.

• Supervise and assess tenders and proposals, including NHS and public sector procurement frameworks.

• Review and authorize quotations and pricing within established margins and discount authority.

• Conduct pipeline assessments, maintain forecasts, and report on performance against targets.

• Identify growth opportunities and facilitate seamless transitions for new customers.

• Recruit and oversee international distributors and resellers.

• Facilitate partner onboarding, product training, sales enablement, and co-marketing efforts.

• Set partner objectives, assess performance, and enforce brand, quality, and compliance standards.

• Manage go-to-market strategies for new products, including validation, positioning, packaging, pricing, launch, and adoption.

• Collaborate with R&D and Product teams to align the roadmap with market demands and commercial strategies.

• Ensure sales teams are equipped with launch tools, training, and resources.

• Monitor post-launch adoption, revenue, and customer feedback.

• Design and execute the annual UK and international marketing plan.

• Manage the marketing partner, campaigns, lead generation, and return on investment.

• Enhance Contronics' brand and market presence.

• Leverage AI-driven tools for lead generation, scoring, campaign execution, and competitor analysis.

• Define messaging for sales, partners, and product launches, and approve marketing materials.

⛳️ Requirements

• Minimum of 5 years in a senior sales or commercial leadership position.

• Proven track record in selling technical systems or solutions where compliance, regulation, or quality standards are significant factors.

• History of acquiring new customers and increasing revenue from existing accounts, including closing high-value contracts.

• Comfortable leading proactively, engaging in prospecting, and closing deals personally while guiding and developing others.

• Strong understanding of pricing, margins, and recurring revenue models.

• Familiarity with formal proposal and tender processes, ideally including public sector procurement experience.

• Experience in pipeline management, forecasting, and CRM-based reporting.

• Excellent written and verbal communication skills.

• Willingness to travel in the UK and internationally as needed.

• Valid UK driving license.

• Experience in NHS, healthcare, or life sciences markets (preferred).

• Background in building and managing international distributor or reseller networks (preferred).

• Experience in launching new products or propositions to market (preferred).

• Experience in setting marketing strategy and managing external marketing partners (preferred).

• Familiarity with AI-driven sales and marketing tools and automation (preferred).

🏝️ Benefits

• Full-time employment.

• Regular career position.

• 37.5 scheduled hours per week.