Head of Ambassador and Partner Growth

This is a fully remote position, open to applicants in Cyprus, +5 more countries.

📋 Description

• Take charge of the global strategy, development, and performance of GoMining's ambassador, referral, affiliate, and growth partnership initiatives.

• Create and expand partner-driven programs into reliable, measurable, and profitable channels for user acquisition.

• Recognize growth opportunities across various markets, audiences, and partner segments.

• Formulate channel strategies, budgets, incentive models, and growth roadmaps.

• Initiate new partnership-driven acquisition projects and scalable processes for international growth.

• Assemble and lead the team responsible for these growth channels.

• Direct and expand the global Ambassador Program.

• Enhance referral and affiliate programs focusing on acquisition, activation, engagement, and retention.

• Create commission structures, referral mechanics, rewards, and partner incentive models.

• Recruit and oversee ambassadors, affiliates, creators, influencers, and community leaders.

• Establish partner segmentation, onboarding, education, and performance management procedures.

• Develop partner engagement initiatives, competitions, recognition programs, and campaigns.

• Identify and cultivate partnerships that drive measurable user acquisition and revenue.

• Negotiate commercial terms, commissions, revenue-sharing agreements, and performance targets.

• Seek acquisition opportunities in crypto, fintech, Web3, and related industries.

• Design co-marketing initiatives, joint campaigns, and partner-led growth activities.

• Broaden the partner ecosystem into new geographical areas and audience segments.

• Own key performance indicators (KPIs) such as new users, paying users, revenue, CAC, LTV, ROI, conversion, and partner retention.

• Manage the acquisition funnel from partner activities and referrals through registration, conversion, and monetization.

• Analyze performance based on channel, geography, partner segment, and cohort.

• Optimize acquisition costs, commission structures, and channel profitability.

• Develop reporting, performance dashboards, and revenue forecasts.

• Identify underperforming areas and test strategies to enhance results.

• Ensure sustainable unit economics and measurable returns on partner investments.

• Build, manage, and nurture a high-performing cross-functional team.

• Create scalable processes, operational standards, and performance management systems.

• Collaborate with Product, Performance Marketing, Brand, Content, Analytics, Finance, and Community teams.

• Improve referral mechanics, tracking, attribution, and partner experience in collaboration with Product teams.

• Equip partners with tools, content, education, and support.

• Convert partner feedback and market insights into product and growth opportunities.

• Ensure partner activities align with brand standards, relevant regulations, and anti-fraud requirements.

⛳️ Requirements

• 5+ years of experience in affiliate marketing, ambassador programs, referral marketing, growth partnerships, or other performance-driven acquisition channels.

• Proven expertise in building, managing, and scaling affiliate, referral, ambassador, or partnership-driven acquisition programs.

• Demonstrated success in driving measurable user acquisition, revenue growth, and commercial outcomes through partner channels.

• Experience in owning acquisition or revenue targets, managing channel budgets, and optimizing unit economics.

• Strong grasp of performance marketing, conversion funnels, CAC, LTV, ROI, attribution, and retention.

• Experience in developing and refining commission structures, referral mechanics, partner incentives, and revenue-sharing models.

• Proven capability to recruit, negotiate with, and manage high-performing affiliates, creators, influencers, or commercial partners.

• Strong analytical abilities and a knack for making data-driven decisions based on funnel, cohort, and channel performance.

• Experience in building and managing teams, establishing processes, and leading cross-functional initiatives.

• Ability to blend strategic leadership with practical execution.

• Experience working in international markets and scaling programs across diverse geographies.

• Excellent communication, negotiation, and stakeholder management abilities.

• Proficient in English at C1 level or higher.

• Nice to Have: Familiarity with crypto, Web3, fintech, trading, iGaming, or other performance-driven digital sectors.

• Nice to Have: Established network of crypto affiliates, creators, influencers, community leaders, or growth partners.

• Nice to Have: Experience in scaling multiple partner-driven acquisition channels simultaneously.

• Nice to Have: Knowledge of affiliate tracking, referral management, attribution, and marketing automation platforms.

• Nice to Have: Understanding of referral fraud, affiliate compliance, and incentive abuse.

• Nice to Have: Experience in building partner programs for global B2C products with extensive user bases.

• Nice to Have: Familiarity with Telegram, Discord, X, YouTube, and other crypto-native platforms.

• Nice to Have: Strong understanding of Bitcoin and the broader crypto ecosystem.

🏝️ Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

• Work-life balance: remote or hybrid options with flexible hours across international teams.

• Paid time off: up to 20 vacation days, 8 company holidays, and 5 personal days annually.

• Recognition programs: structured performance evaluations and team awards.

• Team culture: retreats in international locations (for instance, company apartments in Cyprus).