Head of Affiliates

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the partner acquisition strategy and P&L for the affiliate program.

• Establish market priorities and allocate resources efficiently.

• Manage the affiliate program comprehensively, from recruitment and deal negotiation to activation, account management, and portfolio expansion.

• Implement a continuous testing pipeline to explore new sources, geographies, and deal structures, making scale-or-kill decisions.

• Open new markets by identifying acquisition barriers and executing customized affiliate strategies.

• Manage deal structures and terms, including CPA, revenue share, hybrid, and tenancy agreements.

• Lead, build, and nurture the affiliate team.

• Define team structure, establish performance targets, and set standards while hiring based on market demands.

• Oversee the portfolio with a focus on player quality and associated risk.

• Hold partners accountable for net rake and cohort retention metrics.

• Decrease revenue concentration among top partners.

• Collaborate with payments, fraud, and VIP teams to manage credit exposure and partner risk.

• Develop the affiliate reporting framework and perform performance evaluations.

• Provide reports to senior management regarding channel revenue, cost per net rake dollar, market penetration, and the affiliate channel’s impact on commercial objectives.

⛳️ Requirements

• Extensive affiliate expertise in poker or casino, with a demonstrated history of scaling a program effectively.

• Robust experience in partner recruitment across SEO and content sites, comparison and review sites, streamers, content creators, and community channels.

• Familiarity with grassroots acquisition strategies, including social and online poker communities, creators, and trusted networks.

• Strong commercial and analytical skills; capable of assessing partners based on net rake and cohort retention.

• Proficient in modeling deal profitability prior to signing and defining necessary BI reporting.

• Proven experience in building and leading commercial teams, establishing targets, ensuring accountability, and developing managers.

• Solid understanding of rake, liquidity, and the key factors influencing player lifetime value in poker as opposed to traditional casino products.

• Strong knowledge of tracking, attribution, postbacks, deduplication, and reconciling partner-reported data with platform-recorded activity.

• Attentive to partner-side risks and abusive traffic, including bonus abuse and incentivized signups.

• Ability to analyze anomalous cohort data and terminate low-quality partner agreements.

🏝️ Benefits

• Competitive salary along with performance-based bonuses.

• Opportunity to engage with state-of-the-art technology in the blockchain and online gaming sectors.

• Flexible working hours.

• Option to work entirely remotely.

• A collaborative and inclusive team culture.

• Opportunities for professional development.

• Career advancement within a rapidly evolving organization.