GTM Engineer, Growth Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of systems that identify target audiences, create prospecting and expansion lists, assess product usage, and link campaign performance to revenue outcomes

• Extract data from CRM, product usage metrics, and intent signals to pinpoint new segments and expansion prospects

• Develop and sustain segmented prospecting lists for SDR and paid media initiatives

• Analyze customer accounts based on product adoption, processing volume, and underutilized product lines

• Establish and implement ICP scoring within HubSpot and SFDC

• Create systems that connect marketing activities to the sales pipeline from initial interaction to opportunity generation

• Organize multi-channel email, paid media, and SDR campaign workflows activated by behavioral or firmographic signals

• Develop account-level intent scoring and convert intent signals into targeted campaigns

• Manage closed-loop attribution linking ad platforms, campaign responses, and CRM opportunity data

• Analyze product usage data from Heap and Snowflake to discover expansion opportunities

• Develop playbooks and triggers for cross-sell, upsell, renewal-risk, and retention campaigns

• Create a data model that associates customer engagement with revenue expansion potential

• Build and maintain automation workflows in HubSpot, integrating CRM, product usage, intent, and ad platform data

• Document systems, data definitions, and workflows

• Assess and pilot AI and automation tools

• Define campaign KPIs, create funnel and ROI dashboards, and conduct A/B tests on audience, messaging, and channel

• Report directly to the VP of Growth Marketing and collaborate with Demand Generation, Customer Marketing, Product Marketing, Digital, and Account Management teams

⛳️ Requirements

• Over 4 years of experience in a B2B sales, marketing, or revenue operations role within a fast-paced SaaS or fintech environment

• Proficient in HubSpot and SFDC or similar CRM/MAP, including list building, workflows, and reporting

• Strong skills in SQL and Snowflake

• Ability to connect marketing activities with pipeline or revenue results, including attribution models or closed-loop reporting

• Experience utilizing product usage or behavioral data to guide marketing strategies

• Analytical mindset: formulate hypotheses, construct queries, test them, and act on outcomes

• Background in mortgage technology, fintech, or lending SaaS is highly preferred

• Familiarity with intent data platforms such as 6sense, Bombora, or ZoomInfo, and GA4 is strongly preferred

• Experience with data enrichment tools like Clay or Clearbit is highly preferred

• Familiarity with Heap or similar product analytics tools is strongly preferred

• Proficiency in Python or JavaScript for lightweight automation scripts and API calls is strongly preferred

• Comfort with AI tools, including Claude, is strongly preferred

🏝️ Benefits

• Remote-first work environment

• Opportunities to enhance your skills

• Autonomy in your work

• Significant impact on the organization

• Inclusive workplace culture

• Diverse and collaborative team environment