GTM Enablement Program Manager – AI Content Infrastructure

This is a fully remote position, open to applicants in United States.

📋 Description

• Create the strategy and framework to enhance GTM content for the enterprise AI chatbot platform, converting static materials into dynamic, on-demand training resources.

• Design, construct, and implement tailored AI capabilities using the internal content repository to provide timely enablement resources and deal-specific insights for Account Executives.

• Develop prompt frameworks and AI workflows that produce customer-facing materials, preparation documents, and competitive scripts based on real-time deal information.

• Establish and sustain agentic workflows that involve content owners, automate feedback processes, and identify outdated materials.

• Create a GTM content framework that is optimized for AI searchability and Retrieval-Augmented Generation (RAG).

• Collaborate with cross-functional leaders to pinpoint content deficiencies and align AI-driven outputs with business objectives.

• Develop and oversee the GTM content calendar and manage comprehensive content initiatives.

• Enhance content discoverability and usability within AI search interfaces and the enablement technology stack.

• Work with data and analytics teams to assess the effectiveness of AI skills and generated assets, refining prompt architectures as necessary.

• Deliver regular communications about AI capabilities, automated workflows, and high-impact content.

• Ensure that content adheres to brand, messaging, and compliance standards prior to integration into the AI ecosystem.

⛳️ Requirements

• 5 years of experience in technical enablement, GTM operations, RevOps, or AI content management within a B2B SaaS context.

• Proven experience in building, configuring, or managing enterprise AI chatbots, agentic workflows, or AI-driven knowledge management platforms.

• Familiarity with prompt engineering and the behaviors of large language models (LLMs).

• Experience with workflow automation tools (e.g., Zapier, Make) and integrating various systems via APIs to establish content feedback loops.

• Demonstrated ability to manage cross-functional programs, balancing multiple priorities simultaneously while meeting tight deadlines.

• Experience in a cybersecurity setting.

• Comprehensive understanding of GTM strategies, best practices in sales enablement, and content lifecycle management.

• Knowledge of contemporary sales enablement platforms and content management system (CMS) architecture.

• Capability to leverage analytics for measuring tool adoption, enhancing program results, and validating ROI on AI projects.

• Strong aptitude for navigating uncertainty, experimenting with cutting-edge technology, and quickly adapting to changing priorities.

• Candidates must possess the legal right to work in the country where the position is located, without requiring visa sponsorship.

🏝️ Benefits

• Base salary

• Bonus

• Equity

• Benefits

• Google benefits