Growth Retention Manager – Apparel

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Take charge of the retention strategy for Shapermint and Truekind, overseeing Email, SMS, Push Notifications, and WhatsApp communications.

• Craft the comprehensive returning customer journey, encompassing Welcome and transactional flows as well as Winback and Sunset strategies.

• Develop a cohesive multi-channel approach that enhances engagement and repurchase while minimizing channel overlap, fatigue, and unsubscribes.

• Establish quarterly OKRs and retention roadmaps, focusing on identifying and prioritizing initiatives with a high impact.

• Manage retention performance metrics, including revenue, conversion rates, repurchase, and LTV/CAC ratios.

• Transform data into actionable insights and opportunities.

• Lead experimentation and optimization efforts utilizing insights from customer behavior, testing, and competitor analysis.

• Facilitate cross-functional collaboration with teams in Data Science, Creative, IT, Growth, and others.

• Eliminate obstacles and guarantee the delivery of high-quality outcomes.

⛳️ Requirements

• Over 7 years of experience in developing and executing retention marketing strategies, preferably within digital-first, e-commerce, or retail sectors.

• More than 5 years in leadership positions, with a proven track record of leading cross-functional teams in Marketing, Creative, Data, and Technology.

• Profound knowledge of CRM, lifecycle marketing, segmentation, and customer engagement practices.

• Strong analytical skills, leveraging customer and performance data to uncover opportunities and enhance revenue, repurchase rates, and LTV/CAC.

• Demonstrated ability to translate strategy into actionable execution, juggling multiple priorities, roadmaps, and experiments in fast-paced environments.

• Hands-on, inquisitive, and focused on testing.

• Keen interest in leveraging AI and emerging technologies to boost retention rates.

• Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related discipline.

• Proficiency in English is essential.

• Knowledge of Spanish, SQL, Data Science, analytics tools, or experience collaborating closely with Engineering teams are significant advantages.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary in USD.

• Paid time off.

• A dynamic, diverse, and talented global team.

• Investment in AI and automation technologies.

• Opportunities for career growth and development.