Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and forthcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without a technical background.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Address account-related issues proactively to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Daily performance monitoring and adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and resolve issues related to tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, set up Zapier automations, and develop lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to preempt issues that could impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid media, particularly in Meta advertising.

• Experience in managing multiple client accounts concurrently and leading client-focused discussions.

• Demonstrated ability to steer campaigns towards established performance objectives while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Marketing experience in financial services.

• Preferred: Experience with lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Remote work options.

• Flexible scheduling.

• Performance-based bonuses.