Growth Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement campaigns that yield qualified sales opportunities.

• Recognize high-potential customer segments, buyer personas, industries, and geographic markets.

• Work in partnership with Sales and SDR teams to ensure campaigns align with commercial objectives.

• Enhance lead qualification, routing, nurturing, and conversion within the sales pipeline.

• Identify, experiment with, and expand acquisition channels such as SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns.

• Prioritize marketing initiatives based on quantifiable commercial impact.

• Optimize acquisition channels and marketing expenditures based on their performance.

• Analyze customer acquisition funnels to pinpoint conversion obstacles.

• Refine landing pages, calls to action, demo-booking flows, and lead forms.

• Test various messages, value propositions, offers, and audience segments.

• Develop targeted email sequences, nurture campaigns, and re-engagement programs.

• Segment audiences and enhance lead follow-up procedures.

• Identify high-intent search opportunities to boost organic acquisition.

• Collaborate with the Content & Communications Specialist to repurpose existing content into qualified opportunities.

• Increase visibility across search engines and AI-powered platforms.

• Monitor marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency.

• Create growth dashboards and deliver actionable performance insights.

• Conduct structured experiments, assess results, and scale successful initiatives.

• Ensure accurate campaign attribution and maintain CRM reporting.

⛳️ Requirements

• Proven experience in growth marketing, demand generation, performance marketing, or B2B marketing.

• Practical experience in executing campaigns for B2B companies, ideally in the SaaS or technology sectors.

• Demonstrated ability to contribute to a qualified sales pipeline and achieve measurable commercial results.

• Knowledge of B2B buyer journeys, lead qualification, and management of the sales funnel.

• Experience with CRM systems and marketing automation or email marketing platforms.

• Familiarity with website analytics, campaign tracking, attribution, and conversion optimization.

• Strong analytical, problem-solving, and communication abilities.

• Capability to independently implement campaigns, manage experiments, and collaborate across teams.

• Preferred: Experience in marketing B2B SaaS products to mid-market or enterprise clients.

• Preferred: Understanding of account-based marketing, SEO, paid acquisition, and content-led growth strategies.

• Preferred: Experience with automated lead-nurturing programs.

• Preferred: Knowledge of HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager.

• Preferred: Experience utilizing AI tools for marketing research, campaign execution, and analysis.

• Preferred: Background working with distributed teams or in international markets.

🏝️ Benefits

• Remote work arrangement.