Growth Marketing Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize, initiate, and enhance paid user-acquisition and direct-response campaigns across pertinent advertising platforms.

• Oversee campaign budgets, audience targeting, and creative testing while tracking acquisition, conversion, and engagement metrics.

• Develop and distribute social content, campaign copy, community announcements, and email campaigns for launches and player re-engagement.

• Manage influencer activities and collaborate with product, design, game development, and community teams on campaigns and product launches.

• Utilize AI tools for market research, campaign ideation, content generation, audience analysis, and workflow automation.

• Analyze campaign performance, provide actionable insights, and pinpoint new growth opportunities.

• Create and implement a comprehensive growth strategy encompassing paid acquisition, social media, email, and influencer activities.

• Initiate measurable campaigns and enhance the consistency of Illuvium’s marketing communications.

• Establish repeatable processes for testing audiences, messaging, and campaign creatives.

• Deliver reliable performance reporting and enhance visibility into the factors driving player growth.

• Introduce practical AI-driven workflows that boost the team’s efficiency and effectiveness.

⛳️ Requirements

• Proven experience in managing paid advertising or user-acquisition campaigns and optimizing them against quantifiable performance objectives.

• In-depth understanding of direct-response marketing, audience targeting, conversion funnels, and creative testing methodologies.

• Experience in delivering social media content and executing email campaigns.

• Excellent copywriting and communication abilities.

• Ability to independently execute campaigns and work collaboratively with various stakeholders in a fast-paced remote environment.

• Proficient in using performance data and contemporary AI tools to enhance marketing strategies and execution.

• Genuine interest in gaming along with an understanding of player and online community dynamics.

• Nice to have: experience in marketing games, Web3 products, gaming platforms, or consumer technology.

• Nice to have: familiarity with mobile or PC game acquisition and collaboration with gaming creators or influencers.

• Nice to have: knowledge of attribution, analytics, CRM, and marketing automation tools.

• Nice to have: creative production skills using Canva, Figma, Adobe products, or AI creative platforms.

🏝️ Benefits

• Flexible remote work environment.

• Access to modern AI tools for research, campaign ideation, content creation, audience analysis, and workflow automation.