Growth Marketing Specialist

This is a fully remote position, open to applicants in Australia.

📋 Description

• Create and implement email marketing initiatives, including campaigns, sequences, newsletters, automations, and workflows.

• Enhance marketing systems and processes from initial awareness to customer acquisition.

• Improve customer experience and boost customer lifetime value.

• Design lead magnets, resources, content, brochures, and landing pages.

• Develop, schedule, and evaluate content across various media channels.

• Oversee social media accounts, which includes content creation, posting, responding to comments, and monitoring metrics.

• Write and refine marketing copy for social media, email, and website platforms.

• Monitor KPIs and campaign effectiveness, including website traffic, leads generated, and customer engagement.

• Organize and manage video content and the production pipeline, including managing videographers and scheduling.

• Establish and maintain project timelines to ensure campaigns and initiatives are completed on schedule.

• Administer the company website, including content updates, functionality, and performance enhancements.

• Plan and execute trade shows, conferences, and product launches.

• Align marketing efforts with sales, product development, and customer service teams.

• Manage sponsorships and partnerships to enhance brand visibility and reach new audiences.

• Collaborate with leadership on strategic objectives while taking ownership of tactical implementation and execution.

• Work alongside sales and business development to transform marketing activities into a qualified pipeline.

⛳️ Requirements

• Proficiency in AI and technology, including familiarity with AI tools like ChatGPT, Claude, EmDash CMS, and similar platforms.

• Capability to quickly learn and establish new AI-enabled workflows.

• Exceptional writing skills with samples of prior work available.

• Analytical mindset with a data-driven approach.

• Ability to track contributions to the pipeline, cost per qualified lead, website and search performance, and extract actionable insights.

• Self-motivated individual with the ability to determine necessary actions, timelines, and methods.

• Open to learning and receptive to coaching.

• Comfortable with owning challenging targets and being accountable for the outcomes related to the qualified pipeline and brand presence.

• Experience in growth marketing, direct marketing, or marketing automation is preferred, though no specific minimum experience is required.

• Basic video editing skills are advantageous.

🏝️ Benefits

• Fully remote position or the option to work from any of the company's 25 offices across Australia.

• Flexible working hours.

• Direct access to leadership and significant strategic influence.

• Superannuation.