Growth Marketing Manager – Paid Search, Display

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop channel strategies for Google, Display, and CTV, encompassing account and campaign structures, funnel coverage, and budget distribution.

• Manage budget pacing and perform real-time reallocations based on performance indicators.

• Lead the design of incrementality tests for search, display, and CTV channels.

• Provide channel-level insights in weekly cross-channel performance reports.

• Keep track of platform and product updates, including Smart Bidding, search features, DSP functionalities, and measurement advancements.

• Act as the primary liaison for platform and agency partnerships.

• Oversee partner communications, ensure performance accountability, and conduct vendor evaluations.

• Compile and maintain institutional knowledge and channel history within the organization.

• Supervise, assess, and guide the implementation of AI tools for bidding, audience optimization, pacing, and creative performance.

• Analyze automated optimization outputs, establish guardrails, test protocols, and set performance benchmarks.

• Provide input for creative briefs and contribute hypotheses informed by channel insights for landing-page and site testing.

• Engage in creative quality assurance and analyze performance post-launch.

• Work collaboratively across departments to enhance performance throughout the entire customer journey.

⛳️ Requirements

• 5–7 years of hands-on experience in managing paid search and display campaigns at scale (monthly budgets of six figures or higher) within the fashion and/or apparel e-commerce sectors.

• Extensive knowledge of Google Ads, including campaign structure, Smart Bidding, Performance Max, search term management, Quality Score, product feed management, and attribution settings.

• Strong analytical skills: capable of constructing a performance narrative from raw data.

• Familiarity with programmatic channels, including DSP mechanics, deal types (PMP, open auction), brand safety, and audience targeting.

• Experience in managing or coordinating relationships with external agencies or vendors, with a focus on performance outcomes.

• Proven experience collaborating with creative teams, data teams, site teams, and external partners.

• Critical engagement with AI and automation tools; ability to challenge outputs, rigorously test logic, and provide constructive feedback when results are inconsistent.

• E-Verify employment authorization to work in the U.S.

🏝️ Benefits

• Competitive salary + equity

• Medical/Dental/Vision insurance

• Paid parental leave

• Flex time off

• Discounted and free products