Growth Marketing Manager – B2B SaaS, FinTech

This is a fully remote position, open to applicants in Poland.

📋 Description

• Develop, initiate, and oversee high-intent B2B campaigns across Google Ads Search, LinkedIn Campaign Manager, SaaS review platforms, and other channels.

• Enhance campaigns to improve Cost-Per-Qualified-Lead and pipeline ROI.

• Create, launch, and conduct A/B testing on product-specific landing pages to increase visitor-to-demo conversion rates.

• Generate bottom-of-funnel materials such as technical guides, buyer's checklists, and case studies.

• Establish and maintain the essential marketing technology stack, which includes HubSpot, GA4, and conversion tracking.

• Ensure smooth lead routing to the sales team and maintain accurate attribution.

• Identify and capture high-intent, long-tail search queries related to loan origination, decision engines, and digital banking software.

• Drive qualified traffic to the website and convert it into inbound demo requests.

• Function as the first marketing hire, independently developing acquisition capabilities.

⛳️ Requirements

• A minimum of 4 years of experience in B2B SaaS digital marketing or growth, marketing products to customers in the US and Europe.

• Experience in FinTech, RegTech, or targeting enterprise executives is a significant advantage.

• Demonstrated hands-on experience managing Google Ads in high-CPC environments.

• Strong understanding of negative keyword filtering and intent matching.

• Proficient in creating landing pages using Webflow, WordPress, or HubSpot CMS.

• Capable of configuring conversion tracking independently.

• Comfortable working with a "day zero" mindset.

• Able to independently write ad copy, build landing pages, and analyze data.

• Focused on tracking pipeline metrics rather than vanity metrics.

• English proficiency of at least C1.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.