Growth Marketing Manager, B2B SaaS

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the growth strategy encompassing acquisition, activation, pipeline, revenue, retention, and expansion.

• Generate pipeline through various channels including inbound, outbound, product-led, paid, partnership, and account-based strategies.

• Balance product-led growth initiatives with sales-assisted approaches across diverse customer segments.

• Identify bottlenecks in the funnel and prioritize opportunities that have the highest revenue potential.

• Develop and enhance demand-generation, account-based marketing (ABM), paid search, paid social, and performance marketing initiatives.

• Oversee campaigns on platforms such as Google Ads and LinkedIn Ads.

• Implement ICP-based targeting and utilize intent data to engage high-value accounts and buying groups.

• Create programs tailored for audiences in North America, Europe, and other global markets.

• Design and conduct experiments focused on website performance, onboarding processes, lifecycle stages, and acquisition channels.

• Enhance conversion rates across demos, trials, self-service sign-ups, and customer journeys.

• Develop email, nurture, onboarding, reactivation, retention, and expansion initiatives.

• Collaborate closely with Product to boost activation, onboarding, and product-led growth strategies.

• Work alongside Sales on defining ICP, account targeting, messaging, lead quality, pipeline generation, and sales velocity.

• Improve the conversion rates from MQL to SQL and ensure alignment throughout the funnel.

• Manage growth reporting, attribution, forecasting, and performance optimization efforts.

• Create dashboards that track customer acquisition cost (CAC), lifetime value (LTV), return on ad spend (ROAS), conversion rates, pipeline contributions, revenue, and retention metrics.

• Ensure measurement consistency across marketing automation, CRM, analytics, and advertising systems.

• Oversee marketing automation and AI-driven workflows or agents.

• Identify opportunities for AI applications in research, campaign execution, personalization, analysis, and operational efficiency.

• Mentor and support marketing team members through prioritization, feedback, and shared practices.

• Assess new channels, technologies, and growth strategies to uncover scalable opportunities.

⛳️ Requirements

• 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing.

• Background in fintech, payments, financial services, or cross-border payments.

• Experience working in a growth-stage company, ideally with around 100–500 employees or a similar setting.

• Demonstrated success in generating qualified pipeline and revenue that exceeds top-of-funnel activity metrics.

• Deep understanding of B2B funnels, including lead, MQL, SQL, opportunity, and closed-won stages.

• Practical experience in paid acquisition through Google Ads, LinkedIn Ads, paid search, or paid social channels.

• Knowledge of funnel optimization, conversion-rate enhancement, and structured experimentation.

• Experience in developing lifecycle, nurture, reactivation, retention, or expansion programs.

• Strong familiarity with CAC, LTV, ROAS, attribution, conversion, and pipeline reporting metrics.

• Practical experience with HubSpot, Salesforce, Marketo, or similar CRM and marketing automation platforms.

• Experience with analytics tools such as GA4, Mixpanel, SQL, or comparable platforms.

• Experience in utilizing or managing AI-enabled tools, agents, or automated workflows.

• Excellent cross-functional collaboration skills, particularly with Sales and Product teams.

• Strategic yet hands-on approach, with the capacity to prioritize and execute effectively in a dynamic environment.

• Experience leading projects, mentoring peers, or managing and developing team members.

• Familiarity with product-led growth or hybrid product-led and sales-assisted models.

• Expertise in account-based marketing and ICP-based targeting.

• Experience with 6sense or other intent-data platforms.

• Experience optimizing demo, trial, or self-service sign-up processes.

• Campaign experience targeting Canada, the United States, Europe, or other international regions.

• Technical proficiency with tracking, integrations, APIs, and growth tools.

• Experience marketing global payments, virtual accounts, card products, or stablecoin-enabled financial services.

🏝️ Benefits

• Bonus

• Stock options

• Health benefits

• 3 weeks of vacation

• Remote work available within Canada