Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of pipeline generation and conversion performance for designated brands and/or product lines.

• Define and spearhead growth strategies, campaign roadmaps, experimentation frameworks, and go-to-market visions.

• Conduct market research to align growth strategies with overarching business objectives.

• Drive demand and pipeline generation through paid, organic, and owned channels.

• Enhance lead volume, lead quality, and conversions.

• Monitor campaign performance utilizing analytics tools.

• Execute A/B tests and growth experiments to sharpen tactics and pinpoint opportunities.

• Collaborate across functions with paid media, product marketing, content, lifecycle, sales, product, customer success, and other teams.

• Deliver high-value, high-quality campaigns.

• Establish and elevate the brand as an industry thought leader.

• Build brand recognition and resonance through consistent, high-quality messaging.

• Manage the marketing budget effectively.

• Provide regular performance reports on key growth metrics.

• Utilize reporting to guide agile decision-making.

• Optimize campaigns to enhance qualified lead volume, funnel conversion rates, pipeline generation, CAC, and CLV.

⛳️ Requirements

• 5+ years of experience in B2B marketing, with a strong emphasis on demand generation, digital channels, and content strategy & execution.

• Proven track record of implementing and executing affiliate, influencer, or community growth strategies is a plus.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• A Master's degree is advantageous.

• Familiarity with AI marketing tools and workflows.

• Knowledge of CRM systems such as Salesforce or HubSpot.

• Understanding of Google Analytics.

• Experience with paid media tools including Google and Microsoft.

• Familiarity with paid social media tools such as LinkedIn.

• Knowledge of SEO tools like Ahrefs and SEMrush.

• Familiarity with marketing automation platforms.

• Experience with ABM platforms such as 6sense and knowledge of ABM processes, best practices, and campaign management is a significant advantage.

• Proficient in interpreting data, tracking KPIs, and making data-driven decisions.

• Excellent communication and collaboration abilities, with experience managing cross-functional marketing initiatives.

• Passion for A/B testing and growth experiments.

• Must complete application fields including first name, last name, email address, phone number, address, resume, and LinkedIn Profile URL.

🏝️ Benefits

• No benefits, perks, or compensation extras are explicitly stated in the posting.