Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market strategy, budget, and outcomes for ContractWorks, encompassing everything from strategy to campaigns, programs, and daily execution.

• Strategically plan, execute, and enhance paid search, paid social, display, and retargeting initiatives across platforms like Google, LinkedIn, and other relevant channels.

• Collaborate with the content and web teams on SEO efforts to effectively drive pipeline and customer acquisition.

• Enhance conversion rates across landing pages, trial sign-ups, demo requests, forms, and nurturing processes through A/B and multivariate testing.

• Create email, nurturing, and retargeting programs designed to transition leads from initial contact to sales-ready status, facilitating the handoff to SDRs and sales teams.

• Oversee program budgets along with agency and tool partnerships.

• Monitor CAC, cost per opportunity, ROAS, and payback, reallocating funds to high-performing initiatives.

• Develop dashboards and routine reports on MQLs, marketing-generated pipeline, marketing-influenced bookings, and overall revenue.

• Maintain a prioritized backlog of tests across various channels, messaging strategies, offers, and target audiences.

• Communicate experimentation outcomes and insights with the wider marketing team.

• Collaborate with Sales, SDRs, Product Marketing, Customer Marketing, and Revenue Operations on messaging, lead quality, routing, and attribution.

⛳️ Requirements

• A minimum of 5 years of B2B marketing experience focused on performance, demand generation, or growth marketing, ideally in the SaaS or technology sectors.

• Demonstrated success in managing paid digital marketing campaigns, including Google Ads, LinkedIn Ads, paid social, and retargeting, with tangible pipeline and revenue outcomes.

• Practical experience in conversion rate optimization and conducting marketing experiments.

• An analytical mindset coupled with a data-driven approach to decision-making.

• Strong understanding of CAC, ROAS, cost per opportunity, funnel conversion, and attribution metrics.

• Proficient in HubSpot and Salesforce.

• Skilled in using analytics and reporting tools such as Google Analytics.

• Exceptional communication and collaboration abilities, particularly with Sales, Product Marketing, and Revenue Operations teams.

🏝️ Benefits

• Three medical plan options, in addition to dental and vision coverage.

• Employer contributions to the HSA for employees participating in the HDHP plan.

• A 401(k) plan featuring a 100% match on the first 3% and 50% on the subsequent 2% of employee contributions.

• Flexible paid time off policy.

• Seven sick days per year.

• Nine paid company holidays annually.

• Paid leave for birth parents, non-birth parents, and caregivers.

• Reimbursement for surrogacy and adoption expenses.

• Fully employer-paid life and disability insurance.

• Optional hospital indemnity, critical illness, accident, and pet insurance.

• Healthcare FSA, HSA, and dependent care FSA options available.

• One paid volunteer day each year.

• Eligibility for an annual discretionary bonus.