Growth Marketing Manager

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Develop, prioritize, and execute growth experiments throughout the funnel, from initial visit to qualified opportunity.

• Communicate findings from experiments with the team.

• Create lifecycle and nurturing programs to guide free users, trial users, and current customers towards purchasing and expanding their use.

• Enhance landing pages, forms, CTAs, and user experiences.

• Conduct A/B and multivariate testing to boost conversion rates.

• Oversee and refine paid search and paid social campaigns, with a focus on LinkedIn, as well as retargeting efforts.

• Reduce cost per opportunity by optimizing paid acquisition strategies.

• Collaborate with the Content team on SEO strategy, keyword targeting, and technical SEO improvements.

• Develop AI-assisted workflows for personalized experiences, content variations, and experimental speed.

• Manage funnel analytics and dashboards in collaboration with RevOps.

• Enhance attribution processes and transform data into actionable recommendations.

• Work alongside Product Marketing on positioning tests, Product on in-app growth mechanisms, and Sales on lead quality.

• Report directly to the Director of Demand Generation.

⛳️ Requirements

• 4–7 years of experience in B2B growth, performance, or demand generation marketing, preferably in SaaS or cybersecurity sectors.

• Proven history of conducting experiments that significantly improved conversion rates, acquisition costs, or pipeline growth.

• Practical experience with paid search and social media advertising, including budget oversight and bid optimization.

• Knowledge of website optimization and conversion rate optimization (CRO), including landing page testing and analytics configuration.

• Familiarity with tools such as Google Analytics, Optimizely, VWO, or similar platforms.

• Understanding of SEO fundamentals.

• Proficient in Marketo: creating programs, smart campaigns, lead scoring, nurturing flows, and reporting.

• Working knowledge of Salesforce.

• Strong analytical capabilities, including the ability to generate funnel reports, interpret attribution, and assess opportunities.

• Excellent writing skills and the ability to test messaging for a technical audience.

• Experience with product-led growth strategies involving free tiers, trials, or self-serve funnels is highly desirable.

• Familiarity with threat intelligence, SecOps, or security analyst workflows is a significant advantage.

• Proficiency in SQL or experience working with product usage data is a strong plus.

• Experience with Account-Based Marketing (ABM) or intent data platforms like 6sense or Demandbase is a strong plus.

• Experience in creating AI-assisted or agentic marketing workflows is a strong plus.

🏝️ Benefits

• Comprehensive medical insurance coverage.

• Full dental insurance coverage.

• Complete vision insurance coverage.

• 401k retirement plan with company matching contributions.

• Basic life insurance provided.

• Flexible paid time off (PTO).

• Additional wellbeing benefits available.

• Commitment to equal opportunity, diversity, equity, and inclusion in the workplace.