Growth Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as their main point of contact.

• Conduct bi-weekly calls with clients to discuss performance, strategies, priorities, and next steps.

• Prepare and deliver bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for clients without technical backgrounds.

• Cultivate strong client relationships that promote retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign parameters.

• Review performance daily and make necessary adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise improvement strategies.

• Test audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to guide campaigns toward specific performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible work schedule.

• Performance-based bonuses.