Growth Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Address account issues proactively to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment bookings.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Test audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations and remain accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance targets while aiding client retention.

• Familiarity with conversion tracking, pixels, and foundational marketing automation.

• Excellent communication, organizational, and problem-solving capabilities.

• Experience in financial services marketing.

• Background in lead-generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience with high-ticket or considered-purchase funnels.

• Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options.

• Flexible Scheduling.

• Performance Bonus.