Growth Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the growth marketing strategy and quarterly roadmap for Acceler8 Labs.

• Drive demand generation through various channels including paid media, website, email, content, and more.

• Manage website content, messaging, and market positioning within the current brand framework.

• Create and oversee the content strategy and editorial calendar.

• Enhance the marketing funnel, which includes CRM, marketing automation, nurture journeys, lead routing, source attribution, UTM tracking, and the progression of qualified opportunities.

• Collaborate with leadership, sales, and partnerships on campaigns, messaging, case studies, pitch materials, and resources for opportunity generation.

• Identify potential partnerships, events, speaking engagements, awards, and other channels for demand generation.

• Oversee project management for marketing activities, including workstreams, calendars, stakeholder engagement, dependencies, and deadlines.

• Set KPIs and generate reports that link channel performance to qualified leads, meetings, pipeline, and revenue.

• Manage marketing investments across paid media, technology, content, events, and external resources.

• Maintain a testing roadmap and optimize demand generation and conversion by utilizing performance data and market insights.

• Coordinate efforts among internal teams, leadership, and external partners to implement campaigns and growth initiatives.

⛳️ Requirements

• A minimum of 4 years of experience in growth marketing, demand generation, digital marketing, or a related field.

• Proven experience managing marketing across various channels.

• Solid understanding of paid acquisition, content marketing, email campaigns, websites, CRM, and sales activities.

• A commercial mindset with the ability to measure marketing effectiveness against pipeline and revenue.

• Exceptional project management capabilities.

• Highly organized and proactive, with the capacity to handle multiple workstreams.

• Ability to navigate between strategic planning and execution.

• Familiarity with CRM and marketing automation tools.

• Understanding of lead journeys, attribution, nurturing, and funnel management.

• Capability to craft compelling messaging and content.

• A keen interest in testing new ideas and channels with analytical precision.

• Strong and confident communication skills across leadership, sales, creative teams, external partners, and stakeholders.

• Ability to excel in a fast-paced environment and bring order to ambiguity.

• Must reside in the United States.

🏝️ Benefits

• Flexible remote workdays that allow you to create a schedule that fits your lifestyle.

• Comprehensive benefits package to ensure you and your family are supported, healthy, and well-cared for.

• Opportunities for learning and certification to enhance your skills beyond just your job title.

• Genuine autonomy and the space to produce exceptional work.

• A chance to build scalable solutions for clients and for your own career growth.