Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and distribute content such as blogs, case studies, emails, and social media posts.

• Create a content calendar that aligns with SEO strategies and meets the needs of the target audience.

• Collaborate with legal and product teams to transform expertise into accessible and engaging content.

• Take ownership of SEO and AEO strategy and implementation, including technical SEO, on-page optimization, and content organization.

• Plan and execute paid acquisition campaigns across search engines, social media, and retargeting; oversee budget and return on investment.

• Develop and enhance the website and landing pages to improve conversion rates.

• Establish and manage marketing analytics, attribution, and cross-channel reporting.

• Conduct experiments to discover and amplify the most effective growth channels.

• Collaborate with sales to turn marketing-generated leads into a pipeline.

⛳️ Requirements

• 3-5 years of practical experience in digital and content marketing, preferably within a startup or rapidly growing organization.

• Strong proficiency in technical SEO and familiarity with marketing and analytics tools (e.g., Google Analytics, Search Console, or equivalent).

• Exceptional writing skills; capable of independently creating content rather than solely briefing others.

• Experience in managing and optimizing paid digital campaigns.

• Data-driven mindset: adept at setting up tracking, interpreting results, and making quick iterations.

• Self-motivated with the ability to establish processes and infrastructure from the ground up in a resource-limited setting.

• Experience in marketing to legal, compliance, or other B2B professional audiences.

• Familiarity with marketing automation or lifecycle email campaigns.

• Basic knowledge of website/CMS management (e.g., Webflow) or comfort with making simple HTML/CSS edits.

🏝️ Benefits

• Significant early-employee equity grant.

• Extensive medical, dental, and vision insurance coverage.

• 401(k) retirement plan.

• Flexible paid time off and company-paid holidays.