Growth Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics, including cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns to identify and implement performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative formats, and campaign specifics.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to develop hypotheses for creative and messaging improvements.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools to expedite research and copy development while preserving quality and strategic insight.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading strategic conversations with clients.

• Demonstrated capability to steer campaigns toward specified performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficient in conversion tracking, pixels, and fundamental marketing automation.

• Exceptional communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Experience in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous work in a performance marketing agency is preferred.

• Experience in direct-response advertising is preferred.

• Candidates seeking the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates aiming for the upper compensation range should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative inputs.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Remote work flexibility.

• Flexible scheduling options.

• Performance-based bonuses.