Growth Marketer, SEO/AEO, Experimentation

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance Cresta's visibility, citation share, and narrative accuracy across platforms such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

• Manage AirOps workflows for content briefs, updates, and optimization efforts.

• Oversee the content refresh pipeline utilizing Google Search Console and Ahrefs.

• Revamp high-impression pages for AI responses by implementing answer-first sections, self-contained passages, FAQ and list schema, and clear relationships among products, use cases, and industries.

• Direct technical SEO initiatives encompassing crawlability, indexation, rendering, internal linking, redirects, canonicalization, and site architecture.

• Implement technical fixes within Webflow CMS while collaborating with web development on larger projects.

• Establish an off-site presence program across review platforms, industry directories, third-party roundups, partner pages, and communities.

• Ensure organic coverage for product launches and renames from day one.

• Transform sales, support, community, and search data into a prioritized answer backlog.

• Design, initiate, and assess experiments for acquisition channels, landing pages, and website conversions.

• Define hypotheses and success metrics, then determine whether to scale or discontinue tests.

• Take ownership of measuring non-branded visibility, organic and AI-referred traffic, AI citations, share of voice, and influenced pipeline.

• Create dashboards to identify ranking declines, indexing problems, crawl anomalies, and technical regressions.

• Connect search and answer-engine visibility to the pipeline in HubSpot.

• Monitor changes in search and AI discovery, converting them into a prioritized roadmap.

• Report results to marketing leadership and collaborate with content marketing, web development, product marketing, demand generation, and revenue operations.

⛳️ Requirements

• 3 to 5 years of experience in SEO, growth marketing, or other organic growth roles, with hands-on responsibility for a live website.

• Proven track record of increasing organic traffic and generating pipeline or signups, beyond just rankings.

• Practical experience with AEO or GEO, including understanding how AI assistants retrieve, summarize, and cite content, plus at least one project or test to discuss, including self-directed initiatives.

• Proficiency in technical SEO and the ability to implement changes independently: basic HTML, schema markup, and experience working within a CMS.

• Hands-on experience with Google Search Console, Ahrefs or Semrush, and GA4, along with an AI visibility tool like Ahrefs Brand Radar or Profound.

• Experience in defining metrics, building dashboards, and leveraging data to prioritize tasks, including reconciling conflicting sources and forming independent conclusions.

• Strong written communication skills with clarity and precision.

• A commitment to high standards of quality and full ownership from concept through implementation and measurement.

• Preferred: In-house SEO or growth experience at a B2B SaaS company with an enterprise sales process or a technically complex product.

• Preferred: Familiarity with AirOps or creating content workflows using LLMs such as Claude or ChatGPT.

• Preferred: Experience with Webflow, HubSpot, or multi-touch attribution.

• Preferred: Experience with crawl and log analysis tools, programmatic pages, or scaled content operations.

• Preferred: SQL or Python skills for independent data extraction and analysis.

• Preferred: Experience conducting conversion rate or community channel experiments, including on platforms like Reddit.

• Preferred: Insight into customer experience, customer support, or contact center operations.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage with plans tailored for you and your family.

• Flexible PTO allowing you to take the time you need, whenever you need it.

• Paid parental leave for all new parents welcoming a child.

• Retirement savings plan to assist in planning for your future.

• Budget for remote work setup to create a productive home office environment.

• Monthly wellness and communication stipend to help you stay connected and balanced.

• Onsite meal program and commuter benefits for employees working in the office.

• Equity.