Growth Marketer, SEO, Lifecycle

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of the programmatic SEO strategy and develop its execution.

• Discover scalable page formats, keyword groupings, and internal linking possibilities.

• Focus on current Pokémon sets first, followed by MTG, Lorcana, and Riftbound.

• Create automated programmatic pages utilizing card and product information, automation tools, and AI.

• Work in collaboration with engineering on structured data, indexing, and technical SEO aspects.

• Prepare Instapack pages in advance of product launches and manage timing.

• Implement quality assurance measures for accuracy, duplication, and brand consistency.

• Monitor rankings, impressions, organic traffic, activation, and revenue metrics.

• Collaborate with lifecycle marketing on email, push notifications, segmentation, activation, and retention strategies.

• Evaluate offers such as bonus candy to assess their impact on retention.

• Conduct a weekly review of SEO production and performance.

• Progress towards taking ownership of activation or retention efforts.

⛳️ Requirements

• 2 to 4 years of experience in SEO, organic growth, lifecycle marketing, or a similar growth-focused position.

• Practical SEO knowledge on a large or data-intensive website; experience with programmatic SEO is advantageous.

• Proven experience in building with automation and AI tools at scale.

• Proficient in Google Search Console, analytics platforms, and keyword research tools.

• Comfortable handling large datasets and templates.

• Experience with email, push notifications, segmentation, or retention initiatives.

• Ability to identify errors in AI outputs and establish quality control measures.

• Strong project management capabilities.

• Passion for Pokémon, trading card games, collectibles, or similar enthusiast communities.

• Experience with marketplace or catalog-driven sites is a plus.

• Familiarity with Customer.io, Iterable, or comparable lifecycle management tools is an asset.

• Reside in Dallas, Austin, or the Central/Eastern time zones in the United States.

🏝️ Benefits

• Equity options.

• Comprehensive health coverage.

• Dental insurance.

• Vision insurance.

• 401(k) retirement plan.

• Wellness stipend.

• Monthly budget for dogfooding cards.

• Paid exercise reimbursement of $200.